I was pleased to join the eMobus advisory board, it’s a good team with traction, energy, and domain expertise in cellular spend management. eMobus offers software-enabled services to help firms control cellular expense on an ongoing basis. They have been steadily announcing new customers this year, many in industries that have been hard hit by the recession. For the most part the cellular carriers treat businesses as unusually large families: eMobus allows businesses to monitor spending, correctly allocate costs, and adjust cellular subscription plans as their needs change.
I have been assisting the eMobus team on strategies for pricing, new customer acquisition, leveraging their cloud computing infrastructure, and effective differentiation of their services. I think that software enabled service firms that are able to differentiate themselves with expertise complemented by automated analytics are going to become more popular as cloud computing moves from technologists and early adopters to pragmatic users.
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