Looking for Innovation at a Trade Show

Written by Theresa Shafer. Posted in Events, Rules of Thumb, Startups

Three tips for attending a trade show and scoping out breakthrough innovations:

  1. Start on the perimeter and work you way in to the main floor. All the innovation is in the startups booths on the outside.
  2. Before the show spend some time checking out exhibitors’ websites. Especially if you are not familiar with the company and believe it may be a new entrant. We build a spreadsheet with product, headquarters, funding etc.
  3. Watch for interesting birds of the feather meetings. Often they will have the most interesting discussions of the whole show!

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