Here are seven suggestions for good books for entrepreneurs for summer reading for August 2010; “Selling the Wheel” is a good place to start.
Summer Reading For August 2010
This summer vacation I will be reading Teaming Up: The Small Business Guide to Collaborating With Others to Boost Your Earnings and Expand Your Horizons by Paul Edwards (Author), and Sarah Edwards (Author)
Looking for a business book to read on upcoming summer trip? Here are a couple more ideas:
- Outliers by Malcolm Gladwell
- Switch by Chip & Dan Heath
- Selling the Wheel by Jeff Cox and Howard Stevens
- Better by Atul Gawande (related Dr. Atul Gawande on Managing Complexity and Uncertainty)
- The Future Arrived Yesterday by Michael Malone. I reviewed this in The Future, Arriving Yesterday, Remains In Constant Motion; key takeaways for entrepreneurs:
- Read the “The HP Way“
- Read “Bill and Dave.“
- Plan for global competition and a global workforce from the get go.
- Give some thought to the key values that will shape your culture, and ultimately your competitive posture and your ability to attract new employees.
- Understand where you fit in the clouds of other enterprises and how they can be the source of not only revenue but partnerships based on shared development of offerings that are core to your firm and important but off strategy for the larger firm.
- Streetlights and Shadows by Gary Klein (related article Are You Using Cognitive Task Analysis for New Market Exploration)

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