• “Always trust your client—and cut the cards.” Weinberg’s Sixth Rule of Trust
  • Always be collecting data.
  • Always be collecting multiple perspectives.
  • “Always Be Collecting Data” The rule of ABCD
  • In closing… “‘A,’ ‘B,’ ‘C.’ ‘A,’ always, ‘B,’ be, ‘C,’ closing. Always be closing.”
    • from Blake’s speech in Glengarry Glen Ross (screenplay by David Mamet)