The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Call-in Book Review recorded on May 11, 2011
Charles Baugh, Terry Frazier and Sean Murphy recap Dan Roams’ “Back of the Napkin” followed by examples of how they have incorporated informal drawings into our business communication and collaboration.

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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

by Dan Roam

“There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem.”

So writes Dan Roam in The Back of the Napkin, the international bestseller.

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