Darwin and the Demon: Innovating Within Established Enterprises

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Call-in Book Discussion recorded on August 24, 2011Karen Sage, VP of Technology Alliance and Industry Program Marketing for CA Technologies, and Ellen Chandra, Product Marketing Manager at Cisco Systems, join Sean Murphy to discuss market innovation.

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Moore's Darwin and the Demon HRB article

Darwin and the Demon: Innovating Within Established Enterprises

by Geoffrey A. Moore

Moore offers a periodic table of innovation types–Disruptive, Application, Product, Process, Experiential, Marketing, Business Model, and Structural–that the panel illustrates with examples from their direct experience.

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