March 2011

Human Nature As Applied to Software Development

In his introduction to his  interview with Fred Brooks, John Cook has another great passage. The shelf life of software development books is typically two or three years, maybe five or ten years for a “classic.” Frederick Brooks, however, wrote a book on software development in 1975 that remains a best-seller: The Mythical Man-Month. His …

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Connecting Technical Know-How With Customer Needs

John Cook routinely offers great insights on his blog, “The Endeavor.” He was interviewed by Vincent Tan in the March 2011 issue[PDF] of Singularity Magazine Actually applying math is hard work. It requires knowing the limits of your abstractions. It may require writing software or writing English prose. It requires skills outside of mathematics in …

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Video: Early Revenue For Enterprise Web Apps

This webinar is for SaaS firms faced with an “enterprise sales” challenge by virtue of their minimum price point or number of job boundaries, business processes, or contractual relationships that have to change to create value. The focus is on early revenue. Here is the video from my February 24 webinar with DreamSimplicity on “Early Sales …

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