Boyd’s Essence of Winning and Losing

Call-in Book Discussion recorded on July 27, 2011 Panel discussion on John Boyd’s OODA Loop (Observe-Orient-Decide-Act) with Lenny Greenberg of Assistyx and Venkatesh Rao, author of Tempo and the Ribbonfarm blog, Francis Adanza of LeadFormix, and Sean Murphy of SKMurphy. They shared how they have consciously applied the OODA process to business situations. View record session

“Essence of Winning and Losing”

by John R. Boyd

This article provide a good introduction to “OODA Loop”: Observe, Orient, Decide, Act. Decision makers gather information (observe), form hypotheses about customer activity and the intentions of competitors (orient), make decisions, and act on them. The aggressive and conscious application of the process gives a business advantage over a competitor who is merely reacting to conditions as they occur, or has poor awareness of the situation.

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