Technology Changes Fast, People, Not So Much

By | 2016-04-06T21:19:25+00:00 June 14th, 2011|Customer Development|4 Comments

Technology changes fast: you need continually renew your technical skills and those of your team. Soft skills–people skills–have a much longer lifetime. 

Technology Changes Fast, People, Not So Much

I have had several conversations with other entrepreneurs in the last two weeks where the same realization has been reached:  technology changes fast and you need a plan to continually renew your technical skills and those of your team.

On the other hand soft skills, people skills, have a much longer lifetime.  A small but continual investment in developing your speaking and presentation ability will pay dividends for a long time. Becoming a more thoughtful and encouraging listener never hurts either–although I find it hard work.

Technology Overshoot

The second implication  of fast pace of change for technology is what Clayton Christensen refers to as “overshoot” in the Innovator’s Dilemma.  Over time, an existing technology provides more capability and/or performance than traditional customers can take advantage of or are willing to pay for. The challenge becomes finding other markets and new problems for your solution.

I think the next decade or so will be as much about extending current business models and developing new ones to take advantage of what’s already been invented as it will be about radical innovations. Customer development is now as important, if not more important, than product development.

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  1. SKMurphy » Jack of All Trades July 12, 2011 at 11:35 pm

    […] retire. Soft skills like how to run a meeting or how to manage tend to decay more slowly because people don’t change as much as technology. Adams suggests this in his closing advice: At least one of the skills in your mixture should […]

  2. […] Technology Changes Fast, People, Not So Much […]

  3. […] Soft skills accumulate […]

  4. […] Technology changes fast, people not so much, you need a plan to continually renew your technical skills and those of your team. People skills–soft skills–have a much longer lifetime.  A small but continual investment in developing your speaking and presentation ability will pay dividends for a long time. Becoming a more thoughtful and encouraging listener never hurts either–although I find it hard work. […]

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