Book Club: Cohan’s “Great Demo!”

Written by Theresa Shafer. Posted in Books, Demos, Events, Sales

We have two sessions on Peter Cohan’s Great Demo! book.
  1. Sep-4-2012 that addressed  “Lessons Learned Implementing The Great Demo! Methodology” We had two change agents join us on the panel: Barry Nelson and Jolie Rollins and our intent, consistent with the Book Club’s promise, elicit actionable insights from the panel informed by the book’s content.  Listen to the session
  2. September 14, 2011. Matt Cameron CEO of WhoTo.com, Jon Cline Principal at CirrusPath, and Brian K. Seitz Managing Director of the Intellectual Arbitrage Group join Francis Adanza and Sean Murphy to discuss lessons learned applying the methodology from Peter Cohan’s “Great Demo.” View the recorded session
Great Demo!: How To Create And Execute Stunning Software Demonstrations by Peter Cohan

Cohan Great Demo

 Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive “Do the Last Thing First” concept generates a “Wow!” response from customers.

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