Book Club: The Innovator’s DNA: Associating

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Call-in Book Review recorded on February 22, 2012
Terry Frazier, Steve Hogan and Sean Murphy recap Christensen’s’ “The Innovator’s DNA chapter 2” with insight of how they have incorporated associating into their work.

Chapter 2:

Discovery Skill #1 Associating

The Innovator’s DNA

by Jeff Dyer, Hal Gregersen, Clayton M. Christensen

Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.

The authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting.

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Related Resources:

Innovator’s DNA overview

Discovery Skills

  1. Associating
  2. Questioning
  3. Observing
  4. Networking
  5. Experimenting

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