Book Club: The Innovator’s DNA: Associating

5 Comments / Books, Events / By / July 2, 2014
Call-in Book Review recorded on February 22, 2012
Terry Frazier, Steve Hogan and Sean Murphy recap Christensen’s’ “The Innovator’s DNA chapter 2” with insight of how they have incorporated associating into their work.

Chapter 2:

Discovery Skill #1 Associating

The Innovator’s DNA

by Jeff Dyer, Hal Gregersen, Clayton M. Christensen

Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.

The authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting.

BUY BOOK button
View Recorded Session
Complete SKMurphy’s book club list
Remind me of upcoming events

Related Resources:

Innovator’s DNA overview

Discovery Skills

  1. Associating
  2. Questioning
  3. Observing
  4. Networking
  5. Experimenting

Share your story –

Leave a comment below

  • What do you think of the topic?
  • Do you have a question about this topic?
  • How did impact your business?

Additional Book Reviews

 Managing Oneself Article
Boyd-OODA The Lean Startup
Moore's Darwin and the Demon HRB article
Cohan Great Demo
Origin and Evolution

5 thoughts on “Book Club: The Innovator’s DNA: Associating”

  1. Pingback: SKMurphy, Inc. » Best Business Book of 2011: The Innovator’s DNA

  2. Pingback: SKMurphy, Inc. » Book Club: Chapter 3 – The Innovator’S DNA

  3. Pingback: SKMurphy, Inc. » Book Club: Chapter 4 – The Innovator’S DNA

  4. Pingback: SKMurphy, Inc. » Book Club: Chapter 5 – The Innovator’S DNA

  5. Pingback: SKMurphy, Inc. » Book Club: Chapter 6 The Innovator’s DNA

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top