Lean Startup Conference 2012 Roundup

This post curates content and commentary related to the 2012 Lean Startup Conference: videos, blog posts, slides, articles, etc..

Lean Startup Conference Main Program Mon-Dec-3-2012

Opening Remarks by Eric Ries

• Presenter: Eric Ries / blog / @ericries / W: Eric Ries / The Lean Startup
• Book: The Lean Startup by Eric Ries
• Video: pending
• Articles/Blogs/Commentary
  • Lean Startup Not Just Buzzwords by Sarah Allen
  • Eric Ries on Building Accountability Into Production Flow by David Spark

Lean Government

• Intro: Aneesh Chopra / @aneeshchopra / W: Aneesh Chopra / F: Aneesh Chopra / Former US CTO (2009-2012)
• Presenter: Todd Park / @Todd_Park / W: Todd Park /  United States Chief Technology Officer
• Slides: pending
• Video: http://www.youtube.com/watch?v=YwDP419H2P4
• References
  • HHS Open Data Initiative
  • Project RFP-EZ
• Articles/Blogs/Commentary
  • Lean/Agile Government at Lean Startup Conference 2012 by Josh Nankivel
  • Lean Government by Sarah Allen
  • Making Dollars and Sense of the Open Data Economy by Alex Howard

Running Short Experiments During a Long Product Cycle

• Presenter: Diane Tavenner / blog / @SummitPS / Summit Public Schools
• Slides: pending
• Video:  http://www.youtube.com/watch?v=0chGz5ZlKUE
• Articles/Blogs/Commentary
  • Lean/Agile Government at Lean Startup Conference 2012 by Josh Nankivel
  • Shortening the Cycle: Lean Public Education by Sarah Allen

Ten Ways to Get Out of the Building

• Presenter: Tendai Charasika / blog / @XcellentTea / EnterpriseCorp
• Slides: http://www.slideshare.net/startuplessonslearned/tendai-charasika-2012-lean-startup-conference
• Video http://www.youtube.com/watch?v=gpEcnWgM5q8
• Articles/Blogs/Commentary
  • Ten Ways To Get Out Of The Building by Sarah Allen
  • If You’re Not Getting Out Of The Building You’re Not Doing Customer Development and Lean Startups by Patrick Vlaskovits

What Is Innovation Accounting?

• Q&A: Tereza Nemessanyi / blog / @terezan /  Honestly Now
• Q&A:  Eric Ries / blog / @ericries / W: Eric Ries / The Lean Startup
• Video: http://www.youtube.com/watch?v=eNgQCto0y4Q

Bringing Lean Startup to Life at GE, One of the World’s Biggest Companies

• Q&A: Beth Comstock / @bethcomstock / GE
• Q&A:  Eric Ries / blog / @ericries / W: Eric Ries / The Lean Startup
• GE Open Innovation Efforts: Hospital Quest / Flight Quest
• Video: http://www.youtube.com/watch?v=UTXdV1DU0mU
• Articles/Blogs/Commentary
  • How Can GE Be A Lean Startup? by Sarah Allen

Prototyping to Validate a Big Idea at Getaround

• Presenter: Jessica Scorpio / blog / @jessicascorpio / Q: Jessica Scorpio / Getaround
• Slides: http://www.slideshare.net/startuplessonslearned/jessica-scorpio-2012-lean-startup-conference
• Video: http://www.youtube.com/watch?v=quFcl-RarsY
• Articles/Blogs/Commentary
  • Lean Startup Case Study: Getaround by Sarah Allen

Fast, Cheap and In Control: Testing the Market for a New Kind of Car

• Presenter: Danny Kim / @LitMotors / LitMotors
• Slides: http://www.slideshare.net/startuplessonslearned/daniel-kim-2012-lean-startup-conference
• Video:
  • http://www.ustream.tv/recorded/27478548/highlight/312875
  • http://www.youtube.com/watch?v=z-U0sR7OEQI
• Articles/Blogs/Commentary
  • Testing the Market for a New Kind of Car by Sarah Allen

I (Heart) Ugly

• Presenter: Lane Halley / blog / @thinknow / Carbon Five
• Slides: http://www.slideshare.net/startuplessonslearned/lane-halley-2012-lean-startup-conference
• Video: http://www.youtube.com/watch?v=zQjSuJZDu3Q
• Articles/Blogs/Commentary

Secrets of Rapid Mobile App Development

• Presenter: Matt Brezina / blog / @brezina / Sincerely
• Slides: http://www.slideshare.net/brezina/secrets-of-rapid-app-development-lean-startup-conf-2012
• Video: http://www.youtube.com/watch?v=8uuedQa_KrE
• Articles/Blogs/Commentary

On the Way to Lean Startup: Curvy and Working it Out

• Presenter: Ron J. Williams / blog / @ronjdub / Knodes
• Slides: http://www.slideshare.net/RonJWilliams/kinda-lean-curvy-and-working-out-15503861
• Video: http://www.youtube.com/watch?v=MICMlSkWIaY
• Articles/Blogs/Commentary
  • Lean Startup 2012

Failure is Great and Other Myths of the Lean Startup

• Presenter: Andres Glusman / @glusman / Meetup
• Slides: http://www.slideshare.net/startuplessonslearned/andres-glusman
• Video: http://www.youtube.com/watch?v=l_t_lBqDZLQ
• Articles/Blogs/Commentary

How Engineers Embrace The Lean Startup

• Presenter: Evan Henshaw-Plath / blog / @rabble / Neo
• Presenter: Sam McAfee / @sammcafee / Change.org
• Presenter: Melissa Sedano / @BloomBoard / BloomBoard
• Video: http://www.youtube.com/watch?v=UhD4X1o0oLQ
• Articles/Blogs/Commentary

We Went to West Africa and Learned Our Key Assumptions Were Wrong

• Presenter: Jocelyn Wyatt / @jocelynw / IDEO.org
• Slides: http://www.slideshare.net/LeanStartupConf/we-went-to-west-africa-and-learned-our-key-assumptions-were-wrong-15562800
• Video: http://www.youtube.com/watch?v=LjQfVTqFioA
• Articles/Blogs/Commentary

Moving Fast While Caring About Design at Hipmunk

• Presenter: Adam Goldstein / @adamjgoldstein / Hipmunk.com
• Slides: pending
• Video: http://www.youtube.com/watch?v=6-Wz2d4A_L8
• Articles/Blogs/Commentary

Testing MVPs with Crowdfunding

• Presenter: Justin Wilcox / @Justin_Wilcox / Customer Development Labs
• Slides: http://www.slideshare.net/startuplessonslearned/justin-wilcox-lean-startup-conference-2012
• Video:
  • http://www.ustream.tv/recorded/27480163/highlight/310249
  • http://www.youtube.com/watch?v=BWF-MFPE318
• Articles/Blogs/Commentary
  • Testing MVPs with Crowdfunding by Bill Devine
  • Crowdtesting: How many $’s is your idea worth? by Justin Wilcox

Making Decisions By Ignoring Sales Metrics

• Presenter: Alejandro Velez / @BTTRVentures / Back to the Roots
• Presenter: Nikhil Arora / @BTTRVentures / Back to the Roots
• Slides:
  • http://www.slideshare.net/startuplessonslearned/back-to-the-roots-2012-lean-startup-conference
  • http://www.slideshare.net/LeanStartupConf/making-decisions-by-ignoring-sales-metrics
• Video: http://www.youtube.com/watch?v=KMHmepufgaA
• Articles/Blogs/Commentary

Lean Content: Using Words To Acquire Customers

• Presenter: Stephanie Hay / blog / @steph_hay / FastCustomer
• Slides: http://www.slideshare.net/startuplessonslearned/stephanie-hay-lean-startup-conference-2012
• Video:
  • http://www.ustream.tv/recorded/27480163/highlight/310452
  • http://www.youtube.com/watch?v=QQB-LkrzIkw
• Articles/Blogs/Commentary

10,000 Startups

• Presenter: Steve Blank / blog / @sgblank / W: Steve Blank
  • Book: Four Steps to The Epiphany by Steve Blank
  • Reference : Lean Launchpad – How To Build a Startup (Udacity Course EP245)
• Presenter: Alexander Osterwalder / @AlexOsterwalder
  • Book: Business Model Generation by Alexander Osterwalder & Yves Pigneur
  • References: http://www.businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html
• Slides: http://www.slideshare.net/LeanStartupConf/10000-startups
• Video: http://www.youtube.com/watch?v=TWl2tL-2yMo
• Articles/Blogs/Commentary
  • Steve Blank on Teaching and Practicing Entrepreneurship by David Spark

Running a Lean Startup Sales Process

• Presenter: George Bilbrey @gbilbrey / Return Path, Inc.
• Book:  Escape Velocity by Geoffrey Moore (for “three planning horizon model”)
• Slides: http://www.slideshare.net/startuplessonslearned/bilbrey-2012-lean-startup-conference
• Video: http://www.youtube.com/watch?v=fYjxmf5PmWk
• Articles/Blogs/Commentary
  • Sales in a Lean Startup by Scott Sambucci

Bonfire of the Vanity Metrics: Numbers You’re Still Using and Shouldn’t

• Presenter: Ivory Madison / blog / @ivorymadison / Red Room
• Slides: http://www.slideshare.net/startuplessonslearned/ivory-madison-2012-lean-startup-conference
• Video:
  • http://www.ustream.tv/recorded/27482093/highlight/310643
  • http://www.youtube.com/watch?v=br5iFdJy_i4
• Articles/Blogs/Commentary
  • Bonfire of the Vanity Metrics by Bill Devine
  • Why Your Social Media Metrics Are a Waste of Time by Ivory Madison

Innovation Accounting in Practice

• Presenter: Ash Maurya / blog / @ashmaurya / Spark59
• Book: Running Lean by Ash Maurya
• Slides: http://www.slideshare.net/startuplessonslearned/ash-innovationaccounting
• Reference: “10 Steps to Product Market Fit”
• Video: http://www.youtube.com/watch?v=30kq_mi7z8s
• Articles/Blogs/Commentary

Lean Marketing

• Presenter: Leah Busque / @labusque / TaskRabbit
• Slides: http://www.slideshare.net/startuplessonslearned/leah-busque-2012-lean-startup-conference
• Video: pending
• Articles/Blogs/Commentary
  • Lean Marketing by Bill Devine

How To Run a 5 Whys (With Humans, Not Robots)

• Presenter: Dan Milstein / @danmil / Wingu
• Slides: http://www.slideshare.net/danmil30/how-to-run-a-5-whys-with-humans-not-robots
• Video:
  • http://www.ustream.tv/recorded/27482093/highlight/310486
  • http://www.youtube.com/watch?v=vFIf2ATkFlY
• Articles/Blogs/Commentary

The Challenge of Sustaining Disruptive Innovation When You Meet Success

• Presenter: Robert Fan / @rfan / Sharethrough
• Slides:  http://www.slideshare.net/startuplessonslearned/robert-fan-2012-lean-startup-conference
• Video: http://www.youtube.com/watch?v=IqEN5ZK75Qk
• Articles/Blogs/Commentary

Creating a Culture of Experimentation: Ideas and Best Practices

• Panelist: Scott Cook / @intuit / W: Scott Cook /  Intuit
• Panelist: Carol Howe / Intuit
• Panelist: Joe Hernandez / Intuit
• Panelist: Dr. Bharath Kadaba / blog / Intuit
• Slides:
  • http://www.slideshare.net/IntuitInc/intuit-leanstartupconferenceslides-slideshare-15473574
  • http://www.slideshare.net/LeanStartupConf/final-intuit-leanstartupconferenceslidesslideshare
• References: “Leadership In The Innovation Age: Four Principles for Leaders” by Scott Cook
• Video:
  • http://www.ustream.tv/recorded/27482093/highlight/311462
  • http://www.youtube.com/watch?v=Uigytd8UuwY
• Articles/Blogs/Commentary
  • Creating a Culture of Experimentation by Bill Devine

One Year Later: Dropbox Answers Your Questions

• Q&A: Drew Houston / @drewhouston / Dropbox
• Video: http://www.youtube.com/watch?v=hE-C-i74jsY
• Articles/Blogs/Commentary

Making the Call on a Platform Pivot

• Presenter: Charles Hudson / blog / @chudson / SoftTech VC
• Slides: http://www.slideshare.net/startuplessonslearned/charles-hudson-2012-lean-startup-conference
• Video: http://www.youtube.com/watch?v=-aQBTexprL0
• Articles/Blogs/Commentary

Lessons Learned Getting Out Of The Building

One Year Later: Lessons from Votizen

• Presenter: Dave Binetti / @dbinetti / Votizen
• Slides: pending
• Video: http://www.youtube.com/watch?v=aY_Lf-UK3pI
• Articles/Blogs/Commentary

A Conversation with Marc Andreessen

• Q&A: Marc Andreessen / blog / blog-archive / @a16z /W: Marc Andreessen /  Andreessen Horowitz
• Q&A: Eric Ries / blog / @ericries / W: Eric Ries / The Lean Startup
• Video:
  • http://www.ustream.tv/recorded/27483915/highlight/310196
  • http://www.youtube.com/watch?v=s4RzdpjXKFY
• Articles/Blogs/Commentary
  • Marc Andreesen: Not Every Startup Should Be a Lean Startup Or Embrace the Pivot by Eliza Kern
  • Marc Andreesen: Dot Com Bust Was Basically a Mistake by Lora Kolodny (WSJ)
  • Conversation with Marc Andreessen: Part 1 / Part 2 / Part 3 by Bill Devine
  • Lean’s Great Dilemma: Persist or Pivot by Giff Constable
  • Lean start-up model gives ‘permission to give up very fast’ by Michelle Hammond

Lean Startup Conference Ignite Talks on Sun-Dec-2-2012

Lean Startup Approach to PR

• Presenter: Ana Yoerg / @aryoerg / Rumgr
• Slides: pending
• Video: http://www.youtube.com/watch?v=COP-iKpjtOw
• Articles/Blogs/Commentary

Lessons Learned Rebooting Moveline

• Presenter: Kelly Eidson / @keidson / Moveline
• Slides: https://www.dropbox.com/s/di3duqfey8e6p2s/kellyeidson_WhatIWishIKnew_revised.pdf
• Video: http://www.youtube.com/watch?v=mT7YiGGT1KM
• Articles/Blogs/Commentary

Lean Startup in the Enterprise

• Presenter: David Bland / blog / @davidjbland / BigVisible
• Slides: http://www.slideshare.net/7thpixel/ignite-lean-startup-in-the-enterprise
• Video: http://www.youtube.com/watch?v=mK5xRWVRy-c
• Articles/Blogs/Commentary

Just Deploy It

• Presenter: Arin Sime / @ArinSime / AgilityFeat
• Slides: http://www.slideshare.net/arinsime/just-deploy-it
• Video: http://www.youtube.com/watch?v=SEsk8Nfwfck
• Articles/Blogs/Commentary
  • Just Deploy It by Arin Sime

Building a Lean Mean Design Team

• Presenter: Tutti Taygerly / @tuttitaygerly / Substantial
• Slides: http://www.slideshare.net/ttaygerly/building-a-lean-mean-design-team
• Video: http://www.youtube.com/watch?v=DbWLJK2rq1s
• Articles/Blogs/Commentary

Why Every Startup Employee Should Learn to Code

• Presenter: Adria Richards @adriarichards / SendGrid
• Slides: pending
• Video: http://www.youtube.com/watch?v=2w3X6Urxlg0
• Articles/Blogs/Commentary

When You Are the Disruptee

• Presenter: Joe Dunn @startup2020 / Cloudbreak
• Slides: pending
• Video: http://www.youtube.com/watch?v=VUlu7jPCRKc
• Articles/Blogs/Commentary

Lean Your Marketing

• Presenter: Beth Morgan @BethMorgan Marketing Nerdistry
• Slides: http://portal.sliderocket.com/CRSKJ/BethMorgan_LeanYourMarketing
• Video: http://www.youtube.com/watch?v=vdyP1EdNX9A
• Articles/Blogs/Commentary:
  • Ignite Lean Startup Presentation: Lean Your Marketing by Beth Morgan

The Psychology of Pivoting

• Presenter: John Bradberry @JohnBradberry / ReadyFounder Services
• Slides: http://www.slideshare.net/JohnBradberry/slides-from-my-ignite-talk-at-lean-startup-conference-2012
• Video:
  • http://youtu.be/zEiCotDi_TI (re-recorded)
  • http://www.youtube.com/watch?v=OqXEEVX7CTY
• Book: 6 Secrets to Startup Success by John Bradberry
• Articles/Blogs/Commentary
  • Lean Startup Narrated Slides by John Bradberry

Diagnosing Customer Problems

• Presenter: Diana Kander / blog / @DianaKander / Kauffman Foundation
• Slides: pending
• Video: http://www.youtube.com/watch?v=1uiBuJGeJhU
• Articles/Blogs/Commentary
  • How to Diagnose Your Riskiest Assumptions by Diana Kander

It’s Not What You Think (Leap of Faith Assumptions)

• Presenter: Arthur Bart-Williams / @canogle / Canogle
• Slides: pending
• Video: http://www.youtube.com/watch?v=_zMUYZBTw6I
• Articles/Blogs/Commentary

The I of the Storm

• Presenter: Kendall Quinones / F: Kendall Quinones / @sparkanauts / Sparkative
• Slides: pending
• Video: http://www.youtube.com/watch?v=qoE2dWbbLBc

New York Port Authority Goes Lean

• Presenter: Kuty Shalev / @kuty / Clevertech
• Slides: http://www.slideshare.net/clevertech/ignite-2012-using-lean-methodology-to-develop-for-the-port-authority
• Video: http://www.youtube.com/watch?v=OvssTYYRynA
• Articles/Blogs/Commentary:
  • Interview with Clevertech Team on Airtrain Project for Port Authority

Why Big Media Companies Should Go Lean

• Presenter: Navarrow Wright / @navarrowwright / Interactive One
• Slides: pending
• Video: http://www.youtube.com/watch?v=cPk2pWHKMIo
• Articles/Blogs/Commentary

Parallels Between Lean Startups and Lean Hospitals

• Mark Graban / blog / @MarkGraban / KaiNexus
• Slides: https://www.dropbox.com/s/0ev42qjziupxvi9/MarkGraban_LeanStartupHospitals.pdf?m
• Video: http://www.youtube.com/watch?v=70OXsRL3CiI
• Book: Lean Hospitals by Mark Graban
• Book: Healthcare Kaizen by Mark Graban and Joseph E. Swartz
• Articles/Blogs/Commentary

Lean Startup Conference Workshops Tue-Dec-4-2012

Validate Your Learning Engines

• Presenter: Janice Fraser / @clevergirl / Luxr
• Presenter: Laura Klein / @lauraklein / Users Know
• Slides:
  • http://www.slideshare.net/LauraKlein1/shut-the-hell-up-other-tips-for-learning-from-users
  • http://www.slideshare.net/LauraKlein1/screening-for-crazy-15509957
  • http://www.slideshare.net/LauraKlein1/which-research-when-15509946
• Book: UX For Lean Startups by Laura Klein
• Book: The Lean Product Book; How Smart Teams Work Better by Janice Fraser
• Articles/Blogs/Commentary

Build Successful (and Sane) Iterative Apps

• Presenter: Kelly Goto / @go2girl / portfolio / gotomedia
• Articles/Blogs/Commentary

Lean Analytics: Using Data to Build a Better Startup Faster

• Presenter: Alistair Croll / blog / @acroll / Solve For Interesting
• Presenter: Ben Yoskovitz / blog / @byosko / GoInstant
• Slides: http://www.slideshare.net/Leananalytics/lean-analytics-workshop-from-lean-startup-conf
• Book: Lean Analytics by Alistair Croll & Ben Yoskovitz
• Articles/Blogs/Commentary:
  • Lean Analytics workshop at the Lean Startup Conference by Ben Yoskovitz
  • When is it Time to Pivot or Quit? by Ben Yoskovitz

Lean Startup in the Enterprise

• Presenter: David Bland / blog / @davidjbland / BigVisible
• Presenter; Ismael Elshareef / blog / @ielshareef / Edmunds.com
• Presenter: Giff Constable / blog / @giffco / Neo
• Presenter: Jeff Gothelf / blog / @jboogie / Neo
  • Book: Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf (Feb-2013)
• Presenter: Stacey Gutman / @StaceyGutman / American Express OPEN
• Presenter: Bill Scott / blog / portfolio / @billwscott / PayPal
• Presenter: Josh Seiden / blog / @jseiden /  Neo
• Slides: https://newcontext.box.com/s/o0w9qv65h45r60f02ko0 [PDF]
• Articles/Blogs/Commentary
  • Customer Development Is Not Just For Startups by Sean Murphy

The Lean Entrepreneur: Embrace the Unknown to Go Big

• Presenter: Brant Cooper / @brantcooper / Market By Numbers
• Presenter: Patrick Vlaskovits / blog / @pv / Drumbi
• Book: The Entrepreneur’s Guide to Customer Development by Brant Cooper & Patrick Vlaskovits
• Book: The Lean Entrepreneur by Brant Cooper & Patrick Vlaskovits
• Articles/Blogs/Commentary

Engineering Your Sales Process

• Presenter: Sean Murphy / blog / @skmurphy / SKMurphy & Bootstrappers Breakfast
• Presenter: Scott Sambucci / blog / @ScottSambucci / Q: Scott Sambucci / SalesQualia
• Slides:  http://www.slideshare.net/SalesQualia/engineering-your-sales-process
• Book: Startup Selling: How To Sell If You Really Really Have To And Don’t Know How by Scott Sambucci
• Book: Value, Profit, and Creativity: Questions That Help You Manage And Deliver Profitable Projects by Michael Domanski and Sean Murphy
• Articles/Blogs/Commentary
  • LSC Workshop on Engineering Your Sales Process by Theresa Shafer

Lean Startup Conference Commentary and Other Roundups

• Full Video at http://www.ustream.tv/channel/the-lean-startup-conference-12-3-12
• Lean Startup Conference Notes (PDF) by Matt Ragland (@MattRagland)
  • 20 pages of very legible handwritten notes and sketches that capture the flavor of many of the sessions.
• Lean Startup Conference 2012 Notes & Quotes (Slides) by Chase Jennings (@33Voices)
  • 26 quotes,  one slide per talk for most of the sessions
• Lean Startup Conference Notes by Trevor Lohrbeer (@FastFedora)
  • great detailed summary of many sessions, well organized and presented
  • includes Sketchnotes by Sacha Chau (also at https://www.dropbox.com/sh/fphs0g2uhqfm2si/A90JOfvaFk )
• Lean Startup Conference by Blazing Cloud
  • roundup of more than a dozen individual posts covering conference sessions, I have linked the individual Blazing Cloud Posts to the sessions above as well. They are well written and often include links to supplementary or related content
• Best Quotes from Lean Startup Conference by Francisco Palao
  • 25 quotes one per speaker
• Lean Startup 2012 links by LeanStartupManiax
  • long list of links, some only tangentially related to conference
• #LeanStartup Conference 2012 Notes–Get Out Of The Building by Mark Graban
• The Lean Startup Conference on Learni.st/EricRies
• Lean Startup Conference Notes by Jason Benton
  • excellent summary, captures essential points from many of the sessions
• Lean Startup 2012 Simulcast by Danny Greenfield (@PyDanny)
• Lean Startup Livestream Dec 3 2012 by Laura Thieme
• EtherPad at https://etherpad.mozilla.org/ep/pad/view/ro.qb57OwKG9y1/latest
  • (related to https://etherpad.mozilla.org/nJQ6VAljrP )
• Six Lessons From #LeanStartup Conference by Arin Sime (@ArinSime)
• Seven Practical Themes From the Lean Startup Conference by Ismail Elshareef
• Things I Learned in the Morning at the Lean Startup Conference by Ford Englander (@FordEnglander)
• YouTube Channel for Lean Startup Conference http://www.youtube.com/user/StartupLessonsLearne
• Videos from Todd Park, Dan Milstein, and Steve Blank at Lean Startup Conference 2012 by Mark Graban
• Where Do Lean Startup Methods Help Most? by Sean Murphy

Related Blog Posts

• Because this post is already too long I have a separate roundup of the Mentors at Lean Startup 2012 Conference
• The 2012 Lean Startup conference is a re-tooled and expanded version of the Startup Lessons Learned Conference, see these blog posts for roundups from 2010 and 2011
  • SLLConf 2011 Blog/Article/Video Roundup
  • SLLConf 2010 Blog/Article/Video Roundup
• Lean Startup 2013 Roundup