It’s easy to mis-assess who your real competition is. We worry the most about competition that cares deeply.
“You’re competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.”
Seth Godin in “Texting While Working“
Be Wary of Competition That Cares Deeply
Who should we be more concerned about
- Other SaaS software providers
- On premises software providers (PC & Mainframe)
- Service providers leveraging embedded proprietary software
- [x] The firms that care the most about their current customers
Who should we be more concerned about
- Venture funded startups
- Bootstrapping startups
- Established firms that have an installed base and are over 7 years old.
- [x] The firms that care the most about offering value to their prospects and growing the business
Who should we be more concerned about
- The firms with the best coverage in trade press, blogs, and business magazines.
- The firms with the best looking websites
- The firms with the best advisory boards and famous board members
- [x] The firms with testimonials and case studies that name customers and provide specifics.
Related Posts
- Customer Discovery Conversations While Driving Is Not a Good Idea
- Q: How Much Attention Should I Pay To Potential Competition?
- Erecting Barriers to Competition That Are Difficult to Duplicate
- How To Determine Your Competition During Customer Discovery
- Jen Berkley Jackson on Win Loss Interviews
- Book Club for Business Impact: Texting While Working
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