Note: This blog post was adapted from a this Press Release: Sean Murphy Joins the LeanStack Mentor Community of Practice, an image of the Customer Forces Canvas V2 has been added as well as hyperlinks for the experts and methodologies that were referenced
Sean Murphy Joins the LeanStack Mentor Community of Practice
Sean Murphy (@SKMurphy) commented, “I have known Ash for more than a decade and have tremendous respect for his work as a thought leader driving the state of the art in methodologies and tools for entrepreneurs who are planning, managing, and growing their business. I have been impressed by his two books, ‘Running Lean’ and ‘Scaling Lean’ and what he has accomplished with LeanStack. He has taken a holistic view of the entrepreneur’s journey and developed a mix of software and paper tools that help founders to plan and manage market exploration, experiments that attack the riskier hypotheses in their business model, and challenges they will face in scaling up.”
Ash Maurya (@AshMaurya) observed, “I was gratified when Sean starting using LeanStack and asked to join our community of practice for mentors. He is a born entrepreneur who has been advising startups full time for 15 years. Like myself, he reads widely and writes about what he has learned, offering a synthesis that credits the original sources. His focus is on the new product introduction problem, in particular getting not only early adopters but traction.”
Murphy finds Customer Forces Canvas a Groundbreaking Synthesis
LeanStack’s groundbreaking Customer Forces Canvas builds on Jobs-To-Be-Done and Action Research thinking by Kurt Lewin, Clayton Christensen, and Bob Moesta. “I am particularly excited by the synthesis of a number of different insights related to adoption and process change that Ash has developed in the Customer Forces Canvas: it’s a very powerful lens to apply for mapping out the forces at work promoting and working against an innovation in a firm,” said Sean Murphy.
About SKMurphy Inc.
SKMurphy (https://www.skmurphy.com/) is an experienced team with an partner network of experts who help early stage and established technology firms with new product introduction. SKMurphy, Inc. focuses on early customers and early revenue for technology startups, helping engineers to understand business development. They served as an advisor to dozens of startups, helping them explore risk-reducing business options and build a scalable, repeatable sales process. Their clients have offerings in electronic design automation, artificial intelligence, web-enabled collaboration, proteomics, text analytics, legal services automation, and medical services workflow.
Related Blog Posts
- Ash Maurya on “Running Lean”
- Planning and Reflection
- Kurt Lewin on Insight
Kurt Lewin defined action research as “a spiral of steps, each of which is composed of a circle of planning, action and fact-finding about the result of the action”.
- Managing Change in an Organization: An Incomplete Resource List
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