What you need to know about Google analytics (GA4) changes

The deadline to move to Google Analytics 4 (GA4) is fast approaching. But there’s no need to panic! Norbert Korny explains what the changes mean for you and important deadlines you won’t want to miss.

Important Changes to Google Analytics 4 (GA4)

About Norbert Korny
Norbert Korny is a Software Architect with a couple of decades of experience in systems integration, building data processing pipelines, and data visualization.

Norbert explained the difference between Google Analytics 4 (GA4) and universal analytics. He also explains why it’s happening now–regulatory changes in Europe and California are a likely driver. The new version is substantially more complex to learn and manage



The video below is a short recap of his talk.

  • July-1-2023 GA4 stops collecting data
  • Can access history until Dec-2023.
  • You don’t need a cookie banner if you don’t collect personally identifiable information.
  • If you do then you need an easy way to opt out.
  • You do need a privacy policy.



Watch the full briefing


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