12 Books For the Busy CEO Tonight (Mon Dec-11-2006) @ SDForum

Written by Sean Murphy. Posted in Events, Rules of Thumb, skmurphy

Twelve Business Books in One Hour for the Busy CEO
Monday, Dec 11 6:30PM at DLA Piper Rudnick Gray Cary LLP
2000 University Ave.(University Circle) East Palo Alto, CA 94303
No charge for SDForum Members, $15 for non-members

Spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You might even identify one or two books that you haven’t read that will be worth your time over the Christmas holidays. I will cover twelve books that form the basis for conventional wisdom in Silicon Valley for marketing discontinuous or disruptive products.

  1. The Innovator’s Dilemma by Clayton Christensen
  2. Crossing the Chasm by Geoffrey Moore
  3. Inside the Tornado by Geoffrey Moore
  4. Innovation and Entrepreneurship by Peter Drucker
  5. Marketing High Technology by William Davidow
  6. Four Steps to the Epiphany by Steve Blank
  7. Jumpstart Your Business Brain by Doug Hall
  8. E-Myth Revisited by Michael Gerber
  9. Blue Ocean Strategy by W. Chan Kim & R. Mauborgne
  10. Influence The Psychology of Persuasion by Robert Cialdini
  11. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
  12. Secrets of Consulting by Gerald Weinberg

For more info on the SDForum Marketing SIG see http://www.sdforum.org/sigs/marketing

I’ve enjoyed chairing the Marketing SIG for 2006 with K. V. Rao (we actually started work in October 2005 planning for our first program in January 2006: “DotCom to DotBust to Web 2.0” with David Thompson).

After tonight we turn over our duties to two capable new chairs: Ed Buckingham and Filomena U. Please come to December meeting and offer them your suggestions and assistance on programs for 2007.

Update: feedback on the talk is here and slides are here http://www.skmurphy.com/f/SDForum061211.pdf

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Comments (8)

  • SKMurphy ? June 2006 SDForum Interview


    [...] So, what I tend to see are startup teams who have a firm grasp on technology and product development issues but are less clear on one or more of the key concepts for successful new product introduction. Bill Davidow’s “whole product” paradigm from his “Marketing High Technology” book is fundamental to understanding the different between selling an invention and marketing an innovation. Geoffrey Moore’s “Crossing the Chasm” framework, best expressed in his “Inside the Tornado” book is the solid explanation of the evolution of technology markets. Clayton Christensen’s “sustaining vs. disruptive innovation” model in his “Innovator’s Dilemma” book is the best “anatomy lesson for a karate student,” explaining to startups how and where to attack an established firm. Steve Blank’s “Four Steps to the Epiphany” is filled with detailed checklists for how a startup team must distinguish between product development and customer development as they explore a new market. Postscript: I think answering this question started me down the path to the December 2006 Marketing SIG Program: Twelve Business Books in One Hour for the Busy CEO. I wish I could claim “anatomy lecture for the karate student” as mine but it’s based on a line from Chapter 18 of Red Dragon by Thomas Harris: “The others listened like karate students at an anatomy lecture.” [...]


  • SKMurphy » Steve Blank Speaking at TiE on Wed Aug-15-07


    [...] I am a huge fan of Steve and his book, and have blogged about him several times. He has the best methodology that I am aware of for startups who are in product definition and early market exploration. His techniques will also work for established firms launching new products. Tickets are $20 for members and $50 for non-members, cheap at twice the price as far as I am concerned. I hope to see you there. [...]


  • SKMurphy » 12 Books For the Busy CEO - Feedback


    [...] Last night’s talk was well received. We had a good crowd, with folks filling the seats and and a few having to stand up along the back wall. Here’s the feedback from the talk: [...]


  • SKMurphy » Uncertain Times


    [...] I used the Drucker quote on slide 13 of my 2006 talk at the SDForum Marketing SIG on “12 Books for the Busy CEO“ [...]


  • SKMurphy » Our 2007 New Year’s Resolutions


    [...] Francis: I also want to get better at public speaking but since Theresa took that one I will take a different one. I plan to read the books mentioned in Sean’s talk ”Twelve Books for the Busy CEO” this year. [...]


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