Archive for May, 2008

Bloggers Covering Electronic Design Automation

Written by Sean Murphy. Posted in Blogging, EDA, skmurphy

Note: this list updated to more than 200 at “EDA Bloggers 2009

Ever since EE Times laid off Richard Goering (and seemed like it was no longer committed to covering EDA) I have been meaning to map the EDA Blogosphere. When JL Gray suggested a Blogging Birds of a Feather at DAC (scheduled for Wednesday June 11 6pm in Room 201B in the Anaheim Convention Center) I volunteered to help him and Harry Gries organize it, along with David Lin and John Ford. Final details are being worked out but it looks like Steve Leibson, Grant Martin, and George Harper will also be giving 3 minute lightning talks on different aspects of blogging.

There is also an edabloggers Yahoo Group you can sign up for if you want to be notified of updates, if this one goes well we may facilitate others at appropriate EDA-related conferences.

So this event was the spur I needed to uncover about sixty bloggers covering some aspect of electronic design automation:

  1. Achilles Test
  2. Adventures in ASIC Digital Design
  3. All About EDA
  4. Amdahl’s Law
  5. Anablog
  6. Analog Insights
  7. ASIC Digital Arithmetic
  8. ASIC-System On Chip (SoC)-VLSI Design
  9. Brad Pierce’s Blog (EDA Category)
  10. Bugs Are Easy
  11. CAD and VLSI
  12. Cadence Blogging Community (many bloggers)
  13. Chips and BS
  14. Coaching Excellence in IC Design Teams
  15. Cool Verification
  16. CriticalBlue’s Common Thread
  17. Daniel Nenni’s Blog
  18. Darkling Wood
  19. Denali Memory Report
  20. Denali News
  21. Device Native
  22. DFT Digest
  23. Digital Electronics Blog
  24. Digital IC Design
  25. EDA Blog
  26. EDA Confidential 2.0
  27. EDA DesignLine
  28. EDA Geek
  29. EDA Graffiti (see also Green Folder)
  30. EDA Tools on Fedora
  31. EDA Thoughts
  32. EDA Weekly
  33. Ed Sperling
  34. Eric Bogatin
  35. ESL Chat
  36. ESL Edge
  37. The Eyes Have It
  38. Five Computers
  39. FPGA and DSP from Scratch
  40. FPGA and Structured ASIC Journal
  41. FPGA Blog
  42. FPGA Central
  43. FPGA Simulation
  44. FPGA World (in particular forums)
  45. Gabe on EDA
  46. Gary Smith EDA
  47. harry… the ASIC guy
  48. Industry Insights (Richard Goering)
  49. IC Design and Verification Journal
  50. Inside Protocol Verification
  51. IntelligentDV
  52. JB’s Circuit
  53. John’s Semi-Blog
  54. JTAG
  55. Kiran Bulusu’s Blog
  56. Koby’s Kaos
  57. Leibson’s Law
  58. Magic Blue Smoke
  59. Mannerisms
  60. Michael Sanie
  61. Multicore Programming Blog
  62. Nadav’s Tech Adventures (see also C-to-Verilog )
  63. NextGenLog
  64. Ninja ASIC Verification
  65. Oh, One More Thing
  66. On Cores
  67. On Verification: a Software to Silicon Verification Blog
  68. Pallab’s Place
  69. PLD DesignLine
  70. Practical Chip design
  71. Pradeep Chakraborty’s Blog
  72. Reconfigurable Computing
  73. Reconfigurable, Reconshmigurable (see also Impulse Accelerated Technology)
  74. The Sandbox
  75. Scalable Atomicity
  76. SCDSource
  77. Screaming Circuits
  78. Shrinking Violence
  79. Signal Integrity Tips
  80. SKMurphy
  81. Specman Verification
  82. Sramana Mitra on Strategy
  83. Standards Game
  84. State of the Media
  85. System Verification Blog
  86. Taken for Granted
  87. The Tao of ASICs
  88. Techdoer Times
  89. Tensilica News
  91. Think Verification
  92. To USB or Not to USB
  93. Travelling on the Silicon Road
  94. Trusster
  95. Turning Into Jim
  96. Verification Blog
  97. Verification Guild
  98. Verification Martial Arts
  99. Verification Vertigo
  100. Verilab Blog
  101. View From the Top
  102. VLSI Home Page
  103. The Wiretap
  104. Wizards of Microwave
  105. The World is Analog
  106. The Xuropean

What was surprising to me was how few companies had blogs, but I suspect that will change in EDA as it already has for Software as a Service and Internet/Web companies. If your blog is not on this list (or it’s on the list and you would like it taken off) please contact me. Bloggers and those interested in learning more about blogging are welcome at the DAC Blogging Birds of a Feather Wed June 11 6pm in Room 201B. Other posts about the event:

Update June 16: I continue to add to the list almost daily as overlooked bloggers E-mail me or leave comments. My plan is to keep this list updated here for at least another two or three months.

Update July 22: I added the Cadence blogging community to the list and blogged about “What Happens When 70 EDA Blogs Become 500 in 2011.

Update Oct 13: We are planning another EDA Bloggers Birds of a Feather at ICCAD see “EDA Bloggers’ BoF at ICCAD 2008

Updated Feb-15-2009: changed to a numbered list, re-organized all of the “The …” blogs so that they were indexed by second word in title. Removed Metric Driven Verification since Blogger reports “Blog not found.” There are now more than 100 EDA related blogs.

NuSym De-Cloaks 5

Written by Sean Murphy. Posted in EDA, skmurphy

It’s been 18 months since I last wrote about NuSym, a hardy perennial in EDA that’s a testament to the unique value of venture funding in building an EDA company (Athena Design is another). Perhaps only a venture backed EDA startup can launch without a product or a customer (note to bootstrappers: please don’t try this at home). Some excerpts from today’s press release “Nusym Debuts with Focus on Intelligent Verification” follow:

LOS GATOS, Calif., May 14, 2008 — Nusym Technology, Inc. formally introduced itself today as a verification solutions provider targeting one of the most critical problems in electronic design: developing confidence in the design in a fraction of the time and resources of current methods. Nusym is focused on an “Intelligent Verification” approach that leverages design insight to automatically drive rapid verification closure.

No discussion of the most significant breakthrough in verification in the last decade (although the careers page still promises “the most exciting EDA opportunity in a decade”).

The company has raised $8 million of capital to date. Nusym’s investment funding comes from premiere firms such as Woodside Funds, Draper Richards, L.P., as well as prominent EDA veterans, including Lucio Lanza and John Sanguinetti.

That’s up from $6 million when Richard Goering interviewed Venk Shukla, Nusym’s CEO, in December 2006 on his pre-SCDSource EET blog.

Nusym’s technology is currently being evaluated on a number of leading edge designs at its semiconductor partners. Nusym will announce its flagship product at a later date.

Why did they launch? Can you have a launch if you can’t give your product a name–although DeNibulator has a nice ring to it–and can’t get a customer to stand up?

“We find Nusym to have a very promising verification technology. It can run on very large design blocks and target hard to hit coverage points”, said Dan Smith, Director of CAD for NVIDIA.

I had thought they were aiming for chip level verification. The phrase “very promising” doesn’t give much indication of when NVIDIA might become a customer. One the other hand it reads like something an engineering director would say, a lot of startups are tempted to stuff their positioning (“rapid verification closure” in the case of NuSym) into a customer’s mouth.
Net net, they’ve raised another $2M and are going to DAC, but it’s looking less and less like there is a pony in there.

Details as they reveal the translucent, like the excited ragged breath of school children clustered at the window for the first snow of winter exposes the hand prints left on the glass from the start of school.

Postscript July 30: Why the Athena Design link no longer works. In an article in today’s EE Times Athena Design Systems: websites down, numbers disconnected by Peter Clarke notes

EDA company Athena Design Systems Inc. (Santa Clara, Calif.), appears to have shut up shop.

Two websites used by the company, and , are now “under construction.” Telephone numbers are “disconnected or no longer in service.”

Athena was founded in 2003 by IC extraction expert Dimitris Fotakis. The company announced it had raised $4 million in venture capital funding in January 2007, bringing the total to $8.2 million. That round added PhillipsCapital and NTT Finance Corporation, to the company’s initial investors, who included Woodside Fund, Asset Management Company, and Draper Richards. The money was earmarked for the worldwide rollout of Athena’s first products.

Athena was included in the EE Times Silicon 60 version 6.1 list of companies to watch but dropped off version 7.0 of the list, published in February 2008.

Engineering Your Sales Process May 14 is Sold Out

Written by Sean Murphy. Posted in Events, skmurphy

Tomorrow’s “Engineering Your Sales Process” workshop is sold out: we are at capacity and cannot accept walk-ins. We will offer this workshop again in the fall. We are planning our second half and will be offering workshops both on an open enrollment basis and as custom engagements for one startup. There are advantages to both approaches: in the open enrollment model you get to compare notes with other teams–and there are always a number of good ideas and suggestions that come from the group critique–and in the custom version you can go a little deeper on the key issues that your team is wrestling with.

Idea to Revenue

Invest four hours now to save months later finding a path to revenue: most software startups fail after they have working functionality but before they find their market. You will leave this workshop with a one-page strategic plan and a dashboard for measuring your progress. This highly interactive session allows you to take a short structured break from your day to day challenges to focus on longer term objectives. By stepping back from your founder’s role, you can take time to understand customer, competitor, and employee perspectives on your product and your startup.

Engineering Your Sales Process

Building a repeatable sales process is key to a sustainable business, understanding how to scale your sales process is key to revenue growth. Learn how to synchronize your sales process with your customer buying process. We will look at ways to shorten your sales cycle. This highly interactive session allows you to analyze and debug your sales cycle.

Getting More Customers

We will cover a variety of proven marketing techniques for growing your business: attendees will select one to three that fit their style and develop a plan to implement them in their business in the next 90 days. This highly interactive workshop allows you to focus on your business, providing the tools and support to plan and execute new customer development strategies immediately.

You can sign up here to be notified about upcoming workshops, or contact us for more information on custom workshops. Per our privacy policy, when you send us email, request information, or register for a service through our website, you will sometimes be asked to provide information about yourself. This is collected only to help us serve you, and will be used only for that purpose.

Information That’s Not Written Down

Written by Sean Murphy. Posted in Blogging, skmurphy

Back in February I had an exchange with Sam Huleatt on his Leveraging Ideas blog (tagline: “Ideation on social media, venture capital and startups”) in response to his “Why I can’t Read Novels Anymore Post” that I thought I would rescue from the obscurity of the comments and post here for the half dozen regular readers of this blog (and it’s part of my natural economy of effort to rework an existing bit of writing into a blog post than finish one of the dozens languishing 90% finished in my drafts folder). I have reworked it lightly to add some hyperlinks for context and to make it a little easier to read.

First some excerpts from Sam Huleatt’s original post for context (the whole post is definitely worth reading):

I have optimized my ability to consume niche information rapidly: reading blog posts via Google Reader and applying tags (340 subscriptions to blogs on social media, venture capital and tech/economics). Daily I consume and tag 30+ websites and articles found by the 94 people whose bookmarks I subscribe to via In addition, I make use of various alerts and aggregators like Techmeme.

However, recently two things have happened:

  1. Information has become ‘commoditized’ and to “me too-y”
  2. My ability to read for pleasure has disintegrated

Information has become ‘commoditized’ in the sense that websites like Techmeme now have powerful algorithms to find niche content and expose it. This strips away any competitive advantage I felt in dutifully ‘hunting’ for information. […] It also means that all readers have access to the same information: it’s no longer a competitive advantage to be the most well read-guy in the room. Plus, because of the ‘me too’ effect, it’s less likely that really great innovative insights will emerge. How many takes can people possibly have on Facebook’s latest announcement? I now get more information out of reading a post’s comments than I do the actual article.

Also, and perhaps tragically, my ability to read for the sake of pleasure has greatly faltered. I am now trained like clockwork to scan for keywords and main points; reading detailed monologues such as those found in novels has become too boring to maintain my interest. In my new world, rather than read a book, I’m more likely to read the book’s Wikipedia page and then individually research the conclusions/topics. A book’s prose is just filler. When I do read lengthy pieces, I find myself skipping ahead in chapters to reach conclusions. For someone who write often and used to love literature, I know I’m this is not a good thing.

In re-reading this now I get a real sense of “not enough time” (perhaps an occupational hazard of a technology oriented career, and a sensation I am personally haunted by) and I am reminded of a quote by Eric Hoffer

“The feeling of being hurried is not usually the result of living a full life and having no time. It is on the contrary born of a vague fear that we are wasting our life. When we do not do the one thing we ought to do, we have no time for anything else—we are the busiest people in the world.” Eric Hoffer

A life without time for reading novels would be much less enjoyable. My response went in a different direction:

There is a category of information that hasn’t been written down (yet). You might try more reflection and focus on serious conversation to regain your balance. Ultimately gathering all of this information has to be used for a purpose beyond maintaining situational awareness. What kind of know-how do you want to develop? What is the problem you are trying to solve.

Neither Google, nor the Blogosphere, nor the World Wide Web are the world. As A.E. Van Vogt observed in “The Players of Null A” (channeling Korzybski):

“The map is not the territory, the word is not the thing it describes. Whenever the map is confused with the territory, a ‘semantic disturbance’ is set up in the organism. The disturbance continues until the limitation of the map is recognized.”

Mr. Huleatt responded

I want to develop expertise in the social media and venture capital industries. In our current era, information and knowing where to access information (quickly) is a major asset, especially in the technology space.

I agree that none of those are the ‘world’ but the way things are going, I have lots of multiple worlds and each has varying priorities.

Sam Huleatt is also part of the team that’s behind Workstreamr (tag line “Work Made Social”) which was deeply in stealth when the original exchange took place but now has a blog and manifesto. I’ve signed up for their beta. Anyway, I replied back as follows:

I am not a venture capitalist but have some experience working with them and I would think much of the key or differentiating information they rely on is not on the web. It seems to me it’s more about being able to judge people rather than encyclopedic knowledge of technology and financial trends. As an analogy: it’s the difference between knowing the probability distributions of poker hands–necessary but not sufficient–and knowing how to assess people.

The deep trends are visible in the “long nose of innovation.”
What society will do with them is harder to predict.

The latest data on developing expertise is that it takes approximately 10,000 hours (or 10-12 years) of practice, and actually requires “deliberate practice” so that you don’t experience the same year over and over. See for example

I don’t fault your goals, but I do question your methods.

His reply

The law of 10,000 hours is one I have studied. While it’s interesting, it’s not the law.

Knowing how to assess people is definitely very important, but without blogs and the internet you are not exposed to nearly as many people.

I use blogs as a ‘foot-in-the-door” to learn about new people, companies and ideas. If I find something truly scintillating, I always follow-up in person.

And there we left it. I do think entrepreneurs should engage in serious conversation in preference to reading blogs. Serious conversation with prospects and people who are knowledgeable about the technologies and markets that are relevant to their startup. And I think the deliberate practice model that Ericsson outlines is based on a reasonable amount of data.

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