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Brainshark at Software Business 2007: SaaS = Service

I went to a good talk today at Software Business 2007 by Joe Gustafson from Brainshark on “Establishing and Growing a Successful SaaS Business.” Joe characterized Brainshark is “Tivo for Business Content” available when users want to consume it. He opened with the best part of a SaaS business: recurring predictable revenue makes it easier

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Rich Mironov: Service-Model Thinking for Product-Model Folks

This evening I attended “Are You a Chef or Are You a Grocer?” an SVPMA event featuring Rich Mironov. It was an excellent presentation on SaaS (Software as a Service) business models. Mironov outlined four components as key to a successful SaaS offering: Build a multi-tenant infrastructure Manage for slower incremental sales Commit to continuous marketing Get

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