“When Achilles Test Systems first started working with SKMurphy our product was complicated and our message was even more complex. SKMurphy helped us focus our product on a market that we could succeed in and create a message that was sharp, crisp and quickly show value add. They helped us understand that people’s attention spans were short, and that you only have a very limited time to send your message. Quality and relevance were of the essence, not quantity or complexity.
SKMurphy helped us select potential customers, set up presentations and demonstrations, and listen carefully to what the customer was saying. They helped us differentiate between customers that had a real need and what their pain points were from the customers that were just being polite and would potentially lead us on and waste our time. They gave us advice on how to negotiate evaluation and pricing terms, how to close a sale and strive for a purchase order.
In very short time, SKMurphy helped us get ready for two trade-shows, DVCON and DAC. Without interfering too much with our day to day business we were able to organize and successfully execute two shows. Being a small company keeping expenses down was a must. They knew how to get the most out of a tradeshow with the least amount of money.
Their experience with tradeshows is immense. They knew what the important things to do were. And a lot of time these things could be done very inexpensively. They helped us with slide shows, demonstrations, posters, banners, press releases, press interviews, and all the detail logistics that go into making a show. Both or our shows went effortlessly and flawlessly. We were not distracted by any unrelated to business and 100% of our energy could go into sales and lead generation.
Sean Murphy’s knowledge of the industry, the individual companies and the people involved is enormous. He has good instincts determining which people to spend time with and which people to avoid. He knows which people are going to help you and have upside potential for your company and which people are not, are clear competitors and should be avoided.”
-gsg, co-founder Achilles Test Systems www.achillestest.com
Achilles Test Systems marketing collateral for conference
“We had a picture in our minds of how our projects evolved. The great thing about the DV Notebook is that now we can see the project activity on the screen, point to it, and agree on where we are and what each of us should concentrate on.” – Christopher