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Call-in Book Discussion recorded on August 24, 2011Karen Sage, VP of Technology Alliance and Industry Program Marketing for CA Technologies, and Ellen Chandra, Product Marketing Manager at Cisco Systems, join Sean Murphy to discuss market innovation.
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Darwin and the Demon: Innovating Within Established Enterprises
by Geoffrey A. Moore
Moore offers a periodic table of innovation types–Disruptive, Application, Product, Process, Experiential, Marketing, Business Model, and Structural–that the panel illustrates with examples from their direct experience.
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Additional Book Reviews
Karen Sage, VP of Technology Alliance and Industry Program Marketing for CA Technologies, and Ellen Chandra, Product Marketing Manager at Cisco Systems, join Sean Murphy to discuss: “Darwin and the Demon: Innovating Within Established Enterprises” By Geoffrey Moore from the Harvard Business Review July-August 2004. Moore offers a periodic table of innovation types–Disruptive, Application, Product, Process, Experiential, Marketing, Business Model, and Structural–that the panel illustrates with examples from their direct experience.
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