David Telleen-Lawton Offers Value Proposition Workshop to Danish Startups

Written by Theresa Shafer. Posted in Team, tshafer

Innovation Center Denmark invites David Telleen-Lawton to present his Lean Canvas & Value Proposition Workshops to their top startup companies. This series of workshops is part of the Danish government’s globalization strategy with the objective to turn Denmark into a leading knowledge based economy.

Lean Canvas Workshop included:

  • Why do companies use lean?
  • What is lean?
  • Where do lean startup methods help the most?
  • Lean Concepts
  • Lean Canvas
  • Customer
    • Problem
    • Workflow
    • Key Metrics
  • Solution
    • Cost
    • Value Proposition
    • Value Proposition breakout session
    • Unfair Advantage
  • Market
    • Segments
    • Relationships
    • Channels


Value Proposition Workshop included:

  • Customer Value Proposition
  • Customer
    • Problem
    • Workflow
    • Key Metrics
  • How the World Works: Technology Adoption Life Cycle
  • Crossing the Chasm
  • Value Proposition:
  • How to write a Value Proposition
    • Who
    • What
    • Why
    • How long
  • Examples of Value Propositions / handling multiple Value Propositions
  • Unique Selling Proposition
  • How to use your Value Proposition next time you talk to a customer and in your marketing
  • Discovery
  • Testing your Value Proposition
  • Scaling: TAM, SAM, SOM and the importance of segmenting narrowly

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