January 2015

Brooke Allen’s Hiring Process

Ask yourself this question, “What do employers owe the people they do not hire?” Brooke Allen’s answer from “How my life was changed when I began caring about the people I did not hire” offers three great suggestions for the startup hiring process.

5 Ways To Start Customer Discovery Interviews

Customer discovery interviews are essential to testing key B2B product hypotheses and understanding your target customers’ needs. Broadly there are five ways that you can reach out to potential customers for a discovery conversation. All of them assume that you have a clear picture of who your target is and a few key questions that …

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Connect With Your Purpose

Bud Caddell (blog “What Consumes Me“) is someone I have been following for a while. He started a new consulting company and I thought I would reach out to see if there were partnership opportunities. He is in his 30’s but suddenly feeling his mortality–see “The Merchant of Death is Dead“–so his application process asked …

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