Sean Murphy

Express ROI In Terms Your Prospect Will Understand

Peter Cohan makes the following points in his Great Demo! Seminar C level execs think in terms of dollars (budget) Managers think in terms of people and full time equivalents (FTE). Individual contributors think in terms of time spent vs. time saved So it pays to express the benefits of your application accordingly. There may […]

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Don Reinertsen: Priorities Are The Last Refuge of the Innumerate

Don Reinertsen, co-author (with Preston Smith) of “Developing Products in Half the Time” and “Managing the Design Factory: The Product Developers Toolkit” has a great article about managing products “Priorities: Last Refuge of the Innumerate” Don Reinertsen: Priorities Are The Last Refuge of the Innumerate Priorities: Last Refuge of the Innumerate What is our highest product

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Mission College Advisory

Mission College Business Department Advisory Committee

Mission College Advisor for the Business Department I was invited to take part in the Mission College Business Department Advisory Committee for 2008 last Tuesday; it was a very interesting experience. There was a cross section of folks from education and business, both large and small. I was impressed by the diversity of perspectives and

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Paul Graham’s Six Principles for Making New Things

This article compares Paul Graham’s “Six Principles for Making New Things” with Bob Bemer’s “Do Something Small But Useful Now”,  Gary Hamel’s Innovation Hacker, and Peter Drucker’s list of seven places to search systematically for opportunities.

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Leveraging Your Social Network to Find Early Customers Monday Feb 11 at SDForum

I will be speaking next Monday at the SDForum Marketing SIG on “Leveraging Your Social Network to Find Early Customers.” Social navigation is networking with a goal. Entrepreneurs will spend social capital navigating their way to getting trusted feedback and early sales. Like Google and web assisted selling tools, social network tools can improve the

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Advanced Topics Session Added To The March 8 Great Demo! Workshop

In response to requests from prior workshop attendees we’ve added an afternoon session to the March 8 Great Demo! workshop that will address advanced topics. You are welcome to attend if you have attended an earlier Great Demo! workshop, or you can register for both the morning and afternoon sessions on March 8. Lunch is

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We Sign NDA’s

We get asked “Will you sign a Non-Disclosure Agreement?” fairly often, to the point that we are proactive, suggesting that a prospect take a look at our Mutual NDA [PDF] and sign it if it would increase their comfort level. A Non-Disclosure Agreement (NDA) allows us to have a deeper and more useful discussion. We

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Hello 2008

Let’s hope the New Year finds us all healthy, surrounded by loved ones, and living up to our potential. A quartet of quotes from Mignon McLaughlin to help kick off 2008 The time to begin most things was ten years ago. Courage can’t see around corners, but goes around them anyway. Every day of our

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