Rules of Thumb

Marcelo Rinesi: The Expertise Light Speed Barrier

Marcelo Rinesi writes on the implications of the “expertise light speed barrier” of ten years of focused practice to become an expert. He observes that if “we manage to defeat the ‘expertise light speed barrier’ and find ways to teach and learn much more effective than anything before, it would have an astounding impact on

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Verify Your Market Insights Against A Variety of Information Sources

While we stress the value of serious conversations with prospects and customers there are other sources of market insights on emerging opportunities for your current product or next offering. I have placed them on a spectrum that runs from a macroscopic view based on objective measurements and numbers to a microscopic view that is more

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Enterprise Change Agents Need to Add Process Mining to Their Bag of Tricks

Today many change initiatives (and new software sales almost always involve the key elements of a change initiative) rely on interviews and replicating the results from an existing “manual system.” Processes mining tools and techniques will play an important role here.

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Are You Using Cognitive Task Analysis for New Market Exploration?

I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I have been reading  “Working Minds: A Practitioner’s Guide to Cognitive Task Analysis” by Gary Klein et. al. and I had an epiphany that these techniques would be

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Your Prospects and Your Customers are Real People

I’m hardly the first person to complain about the word “user” to describe people who do stuff with software…People don’t think of themselves as “users” and in all other contexts the word “user” is not generally positive and certainly not evocative of the kind of intimate, day-to-day relationship we’d like our work to have with

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David Foster Wallace: The Only Choice We Get is What to Worship

What follows are excerpts from a commencement speech given by David Foster Wallace to the 2005 graduating class at Kenyon College. I thought they were an appropriate antidote to a model for entrepreneurial motivation that aspires to make enough money to do whatever you want. Wallace outlines some of the risks in failing to align

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Pretotyping – Techniques for Building the Right Product

Alberto Savoia defines pretotyping as determining that you are “building the right product before you invest in building your product right.” His book “Pretotype It” (Second Edition available as a Free PDF or on Kindle for $0.99) lists a set of seven techniques for pretotyping on pages 39-40. This post analyzes and elaborates on the techniques

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