Join the ACM and improve your peripheral vision–keep track of technical developments in related fields that may impact your business
Join the ACM & Improve Your Peripheral Vision
I think cultivating peripheral vision is increasingly important for startups. A serious competitor is more likely to blindside you if they don’t come directly from the same technology sources and cultures that you are drawing from, but can solve the same problem. They may offer slightly different benefits, but you are more likely to be surprised by a competitor who “cuts their teeth” on a distant but related problem. The flip side is also true. You may be more successful if you can offer a novel application of a proven technology, provided you can find some early customers to help get you oriented to the new problem area. This is one of the rules of thumb for innovation–this one is taken from the “Innovator’s Dilemma“–that I will be cover in my “Crucial Marketing Concepts for Technology Introduction” this Wednesday, November 14 at the SF BAY ACM meeting (there is no charge for the event and it’s only $10 to join SF Bay ACM for a year).
Related Blog Posts
- Video from Lean Innovation 101 Talk at SF Bay ACM Nov-20-2013
- Video & Slides from “Limits of I’ll Know It When I See It” Talk at SFBay ACM
- Crucial Marketing Concepts for Technology Introduction at SF Bay ACM Wrap-up
Photo Credit Edith Soto “Binoculars”