Innovation Center Denmark invites David Telleen-Lawton to present his Value Proposition Workshop to their top startup companies.
David Telleen-Lawton Offers Value Proposition Workshop to Danish Startups
Innovation Center Denmark invites David Telleen-Lawton to present his Lean Canvas and Value Proposition Workshops to their top startup companies. This series of workshops is part of the Danish government’s globalization strategy with the objective to turn Denmark into a leading knowledge based economy.
Lean Canvas Workshop included:
- Why do companies use lean?
- What is lean?
- Where do lean startup methods help the most?
- Lean Concepts
- Lean Canvas
- Customer
- Problem
- Workflow
- Key Metrics
- Solution
- Cost
- Value Proposition
- Value Proposition breakout session
- Unfair Advantage
- Market
- Segments
- Relationships
- Channels
Value Proposition Workshop included:
- Customer Value Proposition
- Customer
- Problem
- Workflow
- Key Metrics
- How the World Works: Technology Adoption Life Cycle
- Crossing the Chasm
- Value Proposition:
- How to write a Value Proposition
- Who
- What
- Why
- How long
- Examples of Value Propositions / handling multiple Value Propositions
- Unique Selling Proposition
- How to use your Value Proposition next time you talk to a customer and in your marketing
- Discovery
- Testing your Value Proposition
- Scaling: TAM, SAM, SOM and the importance of segmenting narrowly
About David Telleen-Lawton
David Telleen-Lawton is a sales executive and expert on customer development and lean startup techniques.
David learned in the late 1980s the value of “getting out of the building” and bringing your team along with you. Both as a consultant and a early employee, David has worked with startup companies across the spectrum from hardware to software to services and in industries as diverse as financial services to network security to integrated circuits. His specialty is the process of setting the meetings to get the team out in the field, especially at the earliest stages before the product is defined. David holds a BS and MS in Industrial Engineering from Stanford University as well as being a Chartered Financial Analyst (CFA).
Related Blog Posts
- David Telleen-Lawton on Customer Discovery Meetings at Lean Culture Tue-Jun-26-2018
- David Telleen-Lawton Presents at Lean Startup Conference 2015
- The Nitty Gritty of Setting Up Customer Discovery Meetings
- Larry Smith: Fail Fast, Fail Often, and Die
- 40 Tips for B2B Customer Development Interviews
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