Intrapreneur Mindset and Key Skills

An intrapreneur is an employee who adopts the mindset of an entrepreneur to foster innovation inside of a larger firm. This blog post outlines key skills that an intrapreneur must master to identify useful inventions and get them adopted inside a firm to bring new value to customers. […]

By | 2018-06-29T23:58:27+00:00 March 19th, 2018|Intrapreneur|0 Comments

How To Scale Up Qualitative Research Efforts

Qualitative research that allows firms to understand unmet and emerging needs is now the bottleneck for the specification, development, and delivery of significant new products. This is the result of substantial investment in the last two decades in tools for software development, quantitative evaluative research, marketing and sales. This has [...]

By | 2018-07-06T18:12:36+00:00 March 10th, 2018|Customer Development, skmurphy|0 Comments