Gone are the days of annual release cycle. For many companies, weekly releases are the new standard. Picking the best software release cycle impacts your customers, team, and management. At this roundtable discussion we will exchange tips and gotchas. Provide a look at the impact on business models, teams and product development. Tuesday October 30 […]
SaaS Roundtable: Managing Rapid Release Cycles Read More »
Finding More Customers Every business owner asks “How do I Find More Customers? How can I get the phone to ring?” Is your New Year’s Resolution to develop a plan to grow your business? Now is the time to get started. SKMurphy offers a three hour Getting More Customers workshop where you develop a one-page
SKMurphy: Getting More Customers Workshop Read More »
12 Books For the Busy CEO – Feedback Last night’s talk was well received. We had a good crowd, with folks filling the seats and a few having to stand up along the back wall. Here’s the feedback from the talk: I was surprised that it was more than 12 capsule reviews back to back,
12 Books For the Busy CEO – Feedback Read More »
12 Books For the Busy CEO: spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You might even identify one or two books that you haven’t read that will be worth your time over the Christmas holidays. I will cover twelve
12 Books For the Busy CEO Tonight (Mon Dec-11-2006) @ SDForum Read More »
Mary Sullivan addressed “Customer Centric Marketing” last Monday, providing a number of examples of marketing messages based on the customer’s operating reality. Mary highlighted the need for marketing campaigns to recognize that the customer is in charge of the buying process today. The example messages cut through the noise (Mary provided an estimate that every
Custom Centric Marketing Means Shifting to “Resolution Messages” Read More »
Notes on three interesting people I met at Stirr Mixer 1.8 and some of the follow up I did: one introduction and an email conversation.
Mary Sullivan has prepared a great presentation on “It’s All About Them: Customer-Focused Messaging” for the tonight’s SDForum Marketing SIG at DLA Piper Silicon Valley. Mary offers a messaging framework for moving beyond product-centric features and product-centric benefits to demonstrating your understanding of a prospect’s problems, needs, and wants. If you want to see more samples of her thinking for
Mary Sullivan on Customer-Centric Marketing at SDForum Marketing SIG Tonight Read More »
Here are 3 things I learned from Jennifer Vessels in Next Step’s workshop “How to Sell the Real Value of Your Solution” on Thursday, November 7. I need to align my sales efforts with my prospect’s success factors. This means that I need to figure how they are getting measured and how to influence and serve
3 things I learned at Next Step’s “How to Sell the Real Value of Your Solution” Read More »
Three lessons curated by Francis Adanza from “Art of Rainmaking:” Build Credibility,Find the Influencers, and Don’t use Cheap Adjectives.
The “Art of Rainmaking” at Art of the Start Read More »
Art of the Start is one of the best workshops out there for startups. Here are 3 things I learned from it. Mary Hodder, founder and CEO of Dabble, reminded the audience of the saying “If you want money, ask for advice. If you want advice, ask for money!” One of the most important Guy
3 things I learned at Art of the Start Read More »
I did my profile in http://kmi06.pbwiki.com/SeanMurphy in the form of a FAQ Q:Why do you come to KMWorld? This is my third year, so it’s something of a triumph of hope over experience, but I believe that there are a number of techniques and technologies in the “knowledge management” space that are going to have
KMWorld 2006 Wrap-up Read More »
I’m late to the party on GoogleGuide, based on who else has written about it, this blog entry was triggered by Nancy Blachman’s upcoming talk, “What Google Can Do For Your Business,” Tuesday, November 21, 2006 7:00 PM, at the IEEE-CNSV meeting at KeyPoint Credit Union, 2805 Bowers Ave., Santa Clara, CA. This looks to be a good
Nancy Blachman’s Google Guide Read More »
Diane Greene, VMware’s CEO, gave a fireside chat at TiE Silicon Valley tonight. It was outstanding. I had never heard her speak before. I was encouraged by two folks who knew her and she did not disappoint. She was the founding CEO of VMware, which was acquired by EMC in January 2004, and still runs
Diane Greene’s Fireside Chat at TiE Oct 19 Read More »
Last night, I attended an SDForum Startup SIG featuring Bill Trenchard, CEO of LiveOps. Bill is a prime example of a serial entrepreneur. In 10 years he has been a founder and CEO of three successful start ups. One of which was Jump Networks, Inc., that was acquired by Microsoft in April 1999. Bill said
Bill Trenchard at SDForum Startup SIG Oct 16, 2006 Read More »
I was selected as a celebrity spokesmodel by Techdirt for their Insight Community. They put me–as part of a group–on the cover of their brochure for the Insight Community. I always knew I had a voice made for blogging but seeing the picture made me realize that I was born with a face made for
Born with a Face Made for Podcasting Read More »
A recap of a great talk by Mark Duncan at SDForum Marketing SIG on new tools for increasing marketing productivity.
Mark Duncan on “New Tools for Increasing Marketing Productivity” Read More »
Office 2.0 Tools for Consultants Attending Office 2.0[1] in San Francisco, we discovered some useful tools for consultants and small teams. What is Office 2.0? Office 2.0 tools are collaboration tools that you can connect to from anywhere. They are perfect for virtual businesses or small teams. Most are sold as software as a service
Office 2.0 Tools for Consultants Read More »
Blogging from Office 2.0 Conference I will be blogging from the Office 2.0 Conference[1] for the next two days. It’s a set of tools that I have been interested in for a while–blogs, wikis, content management systems, chat/IM, VoIP–with a focus on enabling small teams to work more effectively against a deadline. This is the
Blogging from Office 2.0 Conference Read More »
Startups offer a continuing education in entrepreneurship but effective entrepreneurs learn from other’s experience in addition to their own.
Continuing Education In Entrepreneurship Read More »
Mark Duncan has put together a great talk on “Beyond Microsoft Office: New Tools for Marketing Productivity” for the next SDForum Marketing SIG, next Monday Oct 9 at DLA Piper Silicon Valley. “If the only tool you have is a hammer, you tend to see every problem as a nail.” Abraham Maslow Mark offers a rich
Beyond Microsoft Office: New Tools for Marketing Productivity Event Mon-Oct-9 Read More »
