Events

Stirr Mixer 1.8

I dropped by tonight’s Stirr Mixer at Illusions on 260 California Ave in Palo Alto. It’s a better venue for parking and it’s not as loud as the Blue Chalk—-if it’s too loud you are too old? I am certainly at risk for this in the Stirr crowd. The West Coast team from Charles Rivers …

Stirr Mixer 1.8 Read More »

Mary Sullivan on Customer-Centric Marketing at SDForum Marketing SIG Tonight

Mary Sullivan has prepared a great presentation on “It’s All About Them: Customer-Focused Messaging” for the tonight’s SDForum Marketing SIG at DLA Piper Silicon Valley. Mary offers a messaging framework for moving beyond product-centric features and product-centric benefits to demonstrating your understanding of a prospect’s problems, needs, and wants. If you want to see more samples of her thinking for …

Mary Sullivan on Customer-Centric Marketing at SDForum Marketing SIG Tonight Read More »

3 things I learned at Next Step’s “How to Sell the Real Value of Your Solution”

Here are 3 things I learned from Jennifer Vessels in Next Step’s workshop “How to Sell the Real Value of Your Solution” on Thursday, November 7. I need to align my sales efforts with my prospect’s success factors. This means that I need to figure how they are getting measured and how to influence and serve …

3 things I learned at Next Step’s “How to Sell the Real Value of Your Solution” Read More »

KMWorld 2006 Wrap-up

I did my profile in http://kmi06.pbwiki.com/SeanMurphy in the form of a FAQ Q:Why do you come to KMWorld? This is my third year, so it’s something of a triumph of hope over experience, but I believe that there are a number of techniques and technologies in the “knowledge management” space that are going to have …

KMWorld 2006 Wrap-up Read More »

Mark Duncan on “New Tools for Increasing Marketing Productivity”

Mark Duncan gave an excellent guided tour at the October 9 SDForum Marketing SIG of several web based applications that marketing teams should consider taking advantage of in addition to (or even instead of) Microsoft Office. He opened with the observation that The applications bundled into Microsoft Office—word processing, spreadsheets, presentations, calendar, and mail–are the …

Mark Duncan on “New Tools for Increasing Marketing Productivity” Read More »

Beyond Microsoft Office: New Tools for Marketing Productivity Event Mon-Oct-9

Mark Duncan has put together a great talk on “Beyond Microsoft Office: New Tools for Marketing Productivity” for the next SDForum Marketing SIG, next Monday Oct 9 at DLA Piper Silicon Valley. “If the only tool you have is a hammer, you tend to see every problem as a nail.” Abraham Maslow Mark offers a rich …

Beyond Microsoft Office: New Tools for Marketing Productivity Event Mon-Oct-9 Read More »

Scroll to Top