Plus Minus People
“Plus Minus People” make a strong initial impression but once you start working with them (or you hire them) you realize that they have a negative impact on the team.
skmurphy
Two Images of Startups
I had lunch today at El Cerrito with an old friend from college who has done a number of successful startups. We talked of old classmates, children, the energy we had in our twenties, his new son, and my new granddaughter. And we talked about what it was like to do a startup. He left
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Nusym De-cloaks 4
Venk Shukla, CEO of Nusym, commented on Nusym De-cloaks 3 on Dec 4 We had met a long time ago but lost touch afterward. The points you make about website credibility are valid. We will measure the information we put out against this criteria once we decide to emerge from the shadows. Thanks for paying
Ten Quotes from “Guidelines to Creativity” by K. Bradford Brown
I got Guidelines to Creativity by K. Bradford Brown as a gift and was impressed by these ten quotes. Some are clever re-statements of more famous observations but all have a certain poetry. Creativity will take me as far as my imagined limits. The building blocks of our creativity are quarried from the space between
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12 Books For the Busy CEO Tonight (Mon Dec-11-2006) @ SDForum
12 Books For the Busy CEO: spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You might even identify one or two books that you haven’t read that will be worth your time over the Christmas holidays. I will cover twelve
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Just For Today by Ben Stein
Just For Today I Will Feel Grateful For My Customers. I Worked Hard To Get Them. Without Them I Would Not Have A Business. I Will Be as Friendly as Can Be to Everyone That I Work With; I Will Treat Them as If They Are Responsible For Keeping Me in Business. If I Have
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Going Pro
Going pro means learning how to deliver the results required. Some key points to remember as you ask folks in larger firms to take a risk with your new offering or service. They are from a March 1993 column entitled “Going Pro” by Asa Baber.
Coffee Break with Gary Smith
Coffee Break with Gary Smith It’s a strange thing to know someone who’s making the front page of the paper for losing his job. I have known Gary Smith for almost 20 years: we met when he was a methodologist at LSI Logic and their salesman for 3Com dragged him in to encourage us to
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Custom Centric Marketing Means Shifting to “Resolution Messages”
Mary Sullivan addressed “Customer Centric Marketing” last Monday, providing a number of examples of marketing messages based on the customer’s operating reality. Mary highlighted the need for marketing campaigns to recognize that the customer is in charge of the buying process today. The example messages cut through the noise (Mary provided an estimate that every
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Mark Duncan on “New Tools for Increasing Marketing Productivity”
Mark Duncan gave an excellent guided tour at the October 9 SDForum Marketing SIG of several web based applications that marketing teams should consider taking advantage of in addition to (or even instead of) Microsoft Office. He opened with the observation that The applications bundled into Microsoft Office—word processing, spreadsheets, presentations, calendar, and mail–are the
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