Month: October 2009

Lenny Greenberg of Assistyx at Milpitas Bootstrappers Breakfast Friday

Lenny Greenberg, a serial entrepreneur and frequent Bootstrappers Breakfast® attendee will lead our  discussion this Friday about taking a long term view in business. All too often high-tech companies don’t take a long term view of their product. In the initial rush to get something to someone, companies may make tactical product choices that may …

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Good Marketing is Good Content

This week I have been developing content for a client’s website. We are helping them formulate a message that is intended to explain both their knowledge of their customers’ problems and how they are able to help. Good marketing is really just good content. It focuses on your customers’ problems and how they will benefit …

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