September 2012

Ben Kaufman on “What Raising Money Means”

Don’t congratulate people for raising money. That was never the goal. The goal is building a successful and meaningful business. When people raise money, instead of congratulating them, wish them luck. Their work is just getting started. Congratulating people for financing perpetuates a problem that has plagued the startup world. The problem is that that …

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Engineering Your Sales Process Workshop at 2012 Lean Startup Conference

I was invited to give a workshop the day after the Dec-3-2012 Lean Startup Conference and have teamed up with Scott Sambucci to offer a revised and improved version of our “Engineering Your Sales Process.” Here is the overview for this half day workshop: All companies, even those that take a lean approach, face these …

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Recap and Audio From “Lessons Learned Implementing Great Demo! Methodology”

We offered a Book Club for Business Impact webinar on Sep-4-2012 that addressed  “Lessons Learned Implementing The Great Demo Methodology” based on the Great Demo! book by Peter Cohan. We had two change agents join us on the panel: Barry Nelson and Jolie Rollins and our intent, consistent with the Book Club’s promise, elicit actionable …

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Two Change Agents Added to Sep 4 Great Demo! Webinar Panel

We have two people joining Peter Cohan and myself on tomorrow’s “Lessons Learned Implementing the Great Demo! Methodology” who have not only implemented the Great Demo! at several companies but championed several disruptive products as change agents: Jolie Rollins, a consultant in healthcare information technology (HIT) change management with more than 15 years of experience …

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