We have two sessions on Peter Cohan’s Great Demo! book. Sep-4-2012 that addressed “Lessons Learned Implementing The Great Demo! Methodology” We had two change agents join us on the panel: Barry Nelson and Jolie Rollins and our intent, consistent with the Book Club’s promise, elicit actionable insights from the panel informed by the book’s content. Listen […]
Book Club: Cohan’s “Great Demo!” Read More »
Details for a Great Demo Workshop on October 12, 2011 offered in San Jose by Peter Cohan of The Second Derivative.
Great Demo! Workshop on October 12, 2011 Read More »
Failure To Thrive: “We need another two weeks to add this one last feature.” This mindset of hesitation kills more products than any competitor.
Adrian Perez on Great Demo Workshop Here is a brief testimonial from Adrian Perez (@adrian_perez) after he attended our Great Demo workshop in September of 2010. Adrian’s remarks: “I came to the Great Demo at a friend’s invitation. He described the event and it was very cool. When I attended my presentation was simple. Peter’s
Adrian Perez on Great Demo Workshop Read More »
Details for a Great Demo Workshop on April 12, 2011 offered in San Jose by Peter Cohan of The Second Derivative.
Great Demo! Workshop on April 12, 2011 Read More »
“Good decision, bad outcome” is a a reminder to judge the quality of a decision by your process and state of information at the time you decided.
Good Decision, Bad Outcome Read More »
When a prospect criticizes your product, or your suggestion for a solution, don’t react as if they said, “Your baby is ugly.” Appreciate their candor, make sure you understand their need, and probe for what’s wrong or needs improvement in your offering.
Appreciate Why Prospects Say “Your Baby Is Ugly” Read More »
We posted the interview I did with Floyd Tucker of DreamSimplicity about a month ago but in the last two days I have had two people comment to me directly and one tweet about my “three equations and three unknowns” answer: customers, features, message.
3 Equations & 3 Unknowns: Customers, Features, Message Read More »
Peter Cohan’s Great Demo! seminar on September 15, 2010 will help sales and marketing professionals learn how to develop compelling demos.
Details for a Great Demo Workshop on Sept 15, 2010 offered in San Jose by Peter Cohan of The Second Derivative.
Great Demo! Workshop on Sept 15, 2010 Read More »
A baker’s dozen of common mistakes that I have seen founders make preparing and delivering new product introduction demos and presentations.
Common Mistakes in New Product Introduction Demos Read More »
Great Demo Workshop on April 9 2010 Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Friday, April 9, 2010 8:15 am – 5:00 pm Advanced Topics PM Session: 1 – 5pm (see below) Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129
Great Demo Workshop on April 9 2010 Read More »
Great Demo Workshop on March 17 2010 offered by Peter Cohan in San Jose has been rescheduled due to illness to April 9, 2010.
Great Demo Workshop on March 17 2010 Read More »
Details for a Great Demo Workshop on March 17 2010 offered in San Jose by Peter Cohan of The Second Derivative.
Great Demo Workshop on March 17 2010 Read More »
Some output formats to consider your application, they each have different properties and affordances and are not easily substituted for each other : Screen E-Mail Projector Print Fax Screen Most common way that users will interact in everyday use. This is how many prospects will view the product. E-mail output options Simple hypertext (e.g. URLs
Five Output Formats to Support Read More »
Focus on establishing your team as trustworthy and dependable. The biggest question in a prospect’s mind is how your team will you perform when things go wrong. Stress earlier engagements with the problem you help your customers solve. Make this “phase two” of efforts to solve these problems, building on earlier relevant experience and accomplishments.
5 Tips For Writing a Startup’s First Backgrounder Read More »
When introducing disruptive tools, the difficulty of adoption is proportional to the cube of the number of organizational silos who need to agree.
Disruptive Tools Can Stall At Group Boundaries Read More »
The closing slide in our Idea to Revenue Workshop says In The Beginning…The Founders Are The Business. To Keep The Business Viable, Learn Faster Than the Competition. Successful Entrepreneurship Is a Self-Improvement Project.
In the Beginning…the Founders are the Business Read More »
Software Demos on YouTube I checked out some software demos on YouTube. There are all types. But here are a couple I want to talk about. First the bad … Nokia N800 Internet Tablet … Reggie Suplido of Internet Tablet Talk takes a look at the software that comes pre-installed on the new Nokia N800
Software Demos on YouTube Read More »
Mistakes CEOs make in demos include too much company history, too much text on a slide, and reasons why audience should care about the product is left to the end.
5 Mistakes CEOs Make In Demos Read More »
