1 Idea Stage

Market Discovery and Exploration Requires Models from Physics, Biology, and Psychology

Q: Appreciate your thoughts on qualitative vs. quantitative approaches to  market exploration. Customer development is like qualitative research; it is good for exploring hypotheses (and associated issues) but cannot validate them (by its very nature it is small sample size). To validate startup hypotheses one needs to do quantitative research, e.g. surveys, measurements (A/B tests), and have

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Challenges in Analyzing Market Structure and Competitive Landscape

Before you introduce a new product into an existing market you need to analyze the market structure and competitive landscape. This is a laundry list–not a prioritized list—of the set of challenges we currently wrestle with in helping clients monitor their external environment and craft strategies for new market creation and new product introduction into

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A Conversation With A Bootstrapping EdTech Startup On Customer Interviews

A Conversation With A Bootstrapping EdTech Startup On Customer Interviews What follows is a sequence of E-mails with an entrepreneur bootstrapping an EdTech startup around the challenges of doing customer interviews that have been recast as a conversation, with the original content edited for length and clarity. Edtech Entrepreneur (EdTech): I am working with a

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Startup Founders Announced for Working For Equity Panel at SVCC 2012

For the third year in a row I will moderate a panel of startup founders sharing lesson learned bootstrapping a technology startup at Silicon Valley Code Camp. This “Working for Equity” session will be on Sunday Oct 7 at 9:15am. Here is the announcement Many of us in Silicon Valley seek to found or be

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Three Great Books on Generating Innovative Business Ideas

Three Great Books on Generating Innovative Business Ideas These three books contain a wealth of useful suggestions for generating innovative business ideas from observing, questioning, and networking with customers and others: Innovator’s DNA “The Innovator’s DNA” by Christensen, Dyer, and Gregerson outlines a set of five skills that innovator’s use to develop entrepreneurial ideas: Associating:

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Neal Stephenson on Distinguishing Different Motives for Hypocrisy

You can fail to live up to your espoused beliefs due to hypocrisy or because the spirit is willing but the flesh is weak. The difference is an important distinction and one with implications for the example you set in establishing the culture in a startup. Is there one set of rules that everyone strives

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The Early Bird Already Has The Worm

The last question in”The First Seven Questions Any Product Plan Should Answer” is What Are You Replacing? Every Product Has Competition But after careful experimentation we learned that most entrepreneurs would instinctively cast themselves in the role of the early bird who gets the worm and say “Nothing. We are brand new!” So we re-phrased

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The Fact That Your App Was a Weekend Project Is Not a Feature

The fact that your new application was a weekend project is not a feature! I see announcements like We just coded this up last weekend take  a look… I wrote this on a Saturday afternoon check it out… We built the tool (over the last few weekends)… I don’t know if it’s Startup Weekend’s original

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