Sean Murphy

Audio and Notes from On-Line MVP Clinic Oct 23-2013 on Social Software

John Smith and I explore what’s involved i an MVP for Social Software in this MVP Clinic for Social and Community Apps on Oct-23-2013. We took notes live in a PrimaryPad (an EtherPad derivative application). What follows is a cleaned up version of notes that we took and the audience contributed to. You can see […]

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MVP Clinic for Social/Community Apps Wed-Oct-23

MVP Clinic for Social/Community Apps Wed-Oct-23 If you are planning a new service offering, involving technologies and social interactions between customers, this clinic on minimum viable service can help you learn your way out of conflicting assumptions, lack of relevant data, difficulty understanding service value, and resource constraints. This is especially the case if you

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Peter Cohan: Differentiating Your Offers Starts With The First Contact

Another excerpt from Peter Cohan’s very insightful new article  “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How” From the customers’ perspective vendors are “differentiating”, positively or negatively, with every contact, every meeting, and every deliverable.  Let’s explore possible negative differentiation first.  How do you feel about: Vendors that cold call you – repeatedly?

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SVCC 2013 Work for Equity Panel of Startup Founders Announced

Join us next Saturday October 5 at 1:45 for the “Working for Equity Startup CEO Panel,” an exploration of what’s really involved in getting a technology startup off the ground. We have four entrepreneurs,  an artist, an athlete, a scientist, and a community organizer, who will share lessons learned and take questions from the audience.

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Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets Q: We are preparing to enter a B2B  market where the potential buyers are high-value but relatively few in number and close-knit. I am concerned that they will have a low tolerance for a minimum viable product (MVP) approach; much less pre-MVP research that misses the

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Remarks from “Future of Professional Consulting” at PATCA June-13-2013

PATCA is a non-profit organization created in 1975 specifically to help connect businesses and independent consultants. I was invited to take part in a PACA panel on “The Consulting Landscape: Forward Looking Skills and Practices” on Thursday June 13, 2013. It offered me a chance to clarify my thinking on the future of professional consulting and

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