EDA

EDA Bloggers 2009

EDA Bloggers 2009 This is an update of my May 28, 2008 post “Bloggers Covering Design Automation” which I have subsequently updated in place approximately every two weeks for the last 13 months. The list was originally about 60 and has grown since then. At the time I started tracking blogs, neither Cadence nor Mentor […]

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Craig Shirley on “Negotiating with Key Accounts” Tue-Jun-16 in Sunnyvale

Craig Shirley on “Negotiating with Key Accounts” Tue-Jun-16 in Sunnyvale Craig Shirley, VP of Sales at Apache Design Solutions has attended a couple of Bootstrapper Breakfasts® in 2009 and always gives very practical advice on sales and negotiation issues. No surprise, he has more than two decades of experience in sales and sales management and

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We’ve Been Recognized by EE Times as a Trusted Sources Blog

We have been invited to join the “EE Times Trusted Sources” list of blogs. At the discretion of EE Times editors a blog post may be selected from one recently published and a capsule summary placed in their “Trusted Sources” area. EET has characterized the section as follows. This section features posts from around the

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Plan For Customer Reference as Much as Payment

Worry about a good customer reference more than getting paid. A reference will lead to payment, but just because they pay does not mean they’re a reference. Plan for gaining customer references by starting with a request for feedback don the quality of your services and the business results you enabled.

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Non-Customers Are Where Important Changes Often Start

There is a risk of complacency for start-ups (and even larger firms) who have achieved a level of security in their first niche. Markets change, consumer needs change, and you need to continue to explore opportunities to sell your offering to new customers–non-customers–even though it’s a much harder sales process than a renewal, upgrade, or

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Opportunities for EDA Startups in Cadence’s Acquisition of Mentor

I researched an opinion piece for SCDSource about three weeks ago that is up on the site today at “How Cadence’s Mentor buy would impact EDA startups.” I start from the following premise: I believe that the merger will be consummated, but that Cadence will not remain as one of the top three players in

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