EDA

Craig Shirley on “Negotiating with Key Accounts” Tue-Jun-16 in Sunnyvale

Craig Shirley on “Negotiating with Key Accounts” Tue-Jun-16 in Sunnyvale Craig Shirley, VP of Sales at Apache Design Solutions has attended a couple of Bootstrapper Breakfasts® in 2009 and always gives very practical advice on sales and negotiation issues. No surprise, he has more than two decades of experience in sales and sales management and …

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We’ve Been Recognized by EE Times as a Trusted Sources Blog

We have been invited to join the “EE Times Trusted Sources” list of blogs. At the discretion of EE Times editors a blog post may be selected from one recently published and a capsule summary placed in their “Trusted Sources” area. EET has characterized the section as follows. This section features posts from around the …

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John Sanguinetti on an EDA Startup’s First Product

John Sanguinetti was the founder and CEO of Chronologic Simulation, a startup that developed a compiled code approach to Verilog simulation. I am working on an interview with John and came across a very interesting position statement he gave as a part of a panel at DAC 98 called “The EDA Startup Experience: The First …

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Disruptive Tools Can Stall At Group Boundaries

Interesting web site demo at http://nextgenerationelectronicsdesign.com/ by the folks at Altium. Unlike any PCB demo I have ever seen and an interesting use of self-deprecating humor to talk about the challenges of linking FPGA, Board, and Mechanical design. Two time coded remarks at 2:25 “We did what any traditional EDA company would do, we denied …

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Non-Customers Are Where Important Changes Often Start

There is a risk of complacency for start-ups (and even larger firms) who have achieved a level of security in their first niche. Markets change, consumer needs change, and you need to continue to explore opportunities to sell your offering to new customers–non-customers–even though it’s a much harder sales process than a renewal, upgrade, or …

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Opportunities for EDA Startups in Cadence’s Acquisition of Mentor

I researched an opinion piece for SCDSource about three weeks ago that is up on the site today at “How Cadence’s Mentor buy would impact EDA startups.” I start from the following premise: I believe that the merger will be consummated, but that Cadence will not remain as one of the top three players in …

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Seven Tips for Encouraging Bloggers to Write About A Conference

Since I am at DAC this week I will use the DAC website as a representative example. Add a blog that allows (moderated) comments and (moderated) trackbacks. DAC: Not yet. Give every session and every event a permalink. DAC: This is actually true for the last seven and a half conferences (back to 37th post …

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