Rules of Thumb

Your Prospects and Your Customers are Real People

Your Prospects and Your Customers are Real People I’m hardly the first person to complain about the word “user” to describe people who do stuff with software…People don’t think of themselves as “users” and in all other contexts the word “user” is not generally positive and certainly not evocative of the kind of intimate, day-to-day […]

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David Foster Wallace: The Only Choice We Get is What to Worship

What follows are excerpts from a commencement speech given by David Foster Wallace to the 2005 graduating class at Kenyon College. I thought they were an appropriate antidote to a model for entrepreneurial motivation that aspires to make enough money to do whatever you want. Wallace outlines some of the risks in failing to align

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Pretotyping – Techniques for Building the Right Product

Alberto Savoia defines pretotyping as determining that you are “building the right product before you invest in building your product right.” His book “Pretotype It” (Second Edition available as a Free PDF or on Kindle for $2.99) lists a set of seven techniques for pretotyping on pages 39-40. This post analyzes and elaborates on the techniques

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