12 Books For the Busy CEO – Feedback

Last night's talk was well received. We had a good crowd, with folks filling the seats and and a few having to stand up along the back wall. Here's the feedback from the talk: I was surprised that it was more than 12 capsule reviews back to back, that Sean [...]

By | 2009-04-14T20:55:02+00:00 December 12th, 2006|Events|2 Comments

Just For Today by Ben Stein

Just For Today I Will Feel Grateful For My Customers. I Worked Hard To Get Them. Without Them I Would Not Have A Business. I Will Be as Friendly as Can Be to Everyone That I Work With; I Will Treat Them as If They Are Responsible For Keeping Me [...]

By | 2007-01-19T08:34:12+00:00 December 10th, 2006|Quotes, skmurphy|1 Comment

3 Tips for Blogging

Map out a calendar of subjects to cover. Just planning one or two a week for the next 2 months will help you avoid writer's block. This still leaves room for "inspired" work but can give you some structure. Pick a focus or related set of subjects for your writing. [...]

By | 2007-01-29T18:51:40+00:00 December 8th, 2006|Blogging|0 Comments

Going Pro

Going pro means learning how to deliver the results required. Some key points to remember as you ask folks in larger firms to take a risk with our new offering or service. They are from a March 1993 column entitled “Going Pro” by Asa Baber. […]

By | 2018-03-18T12:20:31+00:00 December 7th, 2006|Rules of Thumb, skmurphy, Startups|1 Comment

Welcome from Theresa Shafer

I will be offering practical advice to startup entrepreneurs in this blog. I am a hardware engineer and a mom, so I like lists with a do-it/done methodology. My post are short and to the point. Hopefully you will find them useful. "It is the greatest of all mistakes to [...]

By | 2016-12-25T20:18:55+00:00 December 5th, 2006|Blogging|0 Comments

Coffee Break with Gary Smith

It's a strange thing to know someone who's making the front page of the paper for losing his job. I have known Gary Smith for almost 20 years: we met when he was a methodologist at LSI Logic and their salesman for 3Com dragged him in to encourage us to [...]

By | 2009-02-08T23:00:32+00:00 December 4th, 2006|EDA, skmurphy|4 Comments

Larry Sonsini Profiled in Fortune Nov-27-06

I have been catching up on my reading and came across a profile of Larry Sonsini in Fortune's Nov-27-06 print edition. The article in the print edition is titled "The Man To See In The Valley" but "Scandals rock Silicon Valley's top legal ace" in the on-line version. It's part of [...]

By | 2009-02-05T20:20:26+00:00 November 30th, 2006|Startups|2 Comments

Nusym De-cloaks 3

It's been a month since my two posts on Nusym Technology. They upgraded their text treatment ( nu · sym ) to a nice logo. They still promise to deliver the "most significant breakthrough in functional verification in a decade. Nusym Technology is an EDA software company that provides an order of magnitude [...]

By | 2012-11-22T14:35:44+00:00 November 22nd, 2006|EDA, Startups|5 Comments

Custom Centric Marketing Means Shifting to “Resolution Messages”

Mary Sullivan addressed "Customer Centric Marketing" last Monday, providing a number of examples of marketing messages based on the customer's operating reality. Mary highlighted the need for marketing campaigns to recognize that the customer is in charge of the buying process today. The example messages cut through the noise (Mary [...]

By | 2009-12-21T01:08:38+00:00 November 16th, 2006|Events, skmurphy|0 Comments

Stirr Mixer 1.8

I dropped by tonight's Stirr Mixer at Illusions on 260 California Ave in Palo Alto. It's a better venue for parking and it's not as loud as the Blue Chalk----if it's too loud you are too old? I am certainly at risk for this in the Stirr crowd. The West [...]

By | 2015-12-02T23:36:26+00:00 November 15th, 2006|Events|0 Comments

Mary Sullivan on Customer-Centric Marketing at SDForum Marketing SIG Tonight

Mary Sullivan has prepared a great presentation on "It's All About Them: Customer-Focused Messaging" for the tonight's SDForum Marketing SIG at DLA Piper Silicon Valley. Mary offers a messaging framework for moving beyond product-centric features and product-centric benefits to demonstrating your understanding of a prospect's problems, needs, and wants. If you want to see more [...]

By | 2009-02-08T16:14:11+00:00 November 13th, 2006|Events|2 Comments