Nusym De-cloaks 3

It's been a month since my two posts on Nusym Technology. They upgraded their text treatment ( nu · sym ) to a nice logo. They still promise to deliver the "most significant breakthrough in functional verification in a decade. Nusym Technology is an EDA software company that provides an order of magnitude [...]

By | 2012-11-22T14:35:44+00:00 November 22nd, 2006|EDA, Startups|5 Comments

Custom Centric Marketing Means Shifting to “Resolution Messages”

Mary Sullivan addressed "Customer Centric Marketing" last Monday, providing a number of examples of marketing messages based on the customer's operating reality. Mary highlighted the need for marketing campaigns to recognize that the customer is in charge of the buying process today. The example messages cut through the noise (Mary [...]

By | 2009-12-21T01:08:38+00:00 November 16th, 2006|Events, skmurphy|0 Comments

Stirr Mixer 1.8

I dropped by tonight's Stirr Mixer at Illusions on 260 California Ave in Palo Alto. It's a better venue for parking and it's not as loud as the Blue Chalk----if it's too loud you are too old? I am certainly at risk for this in the Stirr crowd. The West [...]

By | 2015-12-02T23:36:26+00:00 November 15th, 2006|Events|0 Comments

Mary Sullivan on Customer-Centric Marketing at SDForum Marketing SIG Tonight

Mary Sullivan has prepared a great presentation on "It's All About Them: Customer-Focused Messaging" for the tonight's SDForum Marketing SIG at DLA Piper Silicon Valley. Mary offers a messaging framework for moving beyond product-centric features and product-centric benefits to demonstrating your understanding of a prospect's problems, needs, and wants. If you want to see more [...]

By | 2009-02-08T16:14:11+00:00 November 13th, 2006|Events|2 Comments

KMWorld 2006 Wrap-up

I did my profile in in the form of a FAQ Q:Why do you come to KMWorld? This is my third year, so it's something of a triumph of hope over experience, but I believe that there are a number of techniques and technologies in the "knowledge management" space [...]

By | 2011-01-18T12:51:37+00:00 November 2nd, 2006|Events|0 Comments

Blogging From KMWorld 2006

There is a wiki for the conference at where I will also be doing some gardening (which I think sounds better than gnoming). We are also helping out New Idea Engineering with their booth; if you get a chance drop by booth 200 and say hello to Dr. Search, [...]

By | 2009-12-21T01:13:47+00:00 November 1st, 2006|Blogging, Consulting Business|0 Comments

JotSpot Dissolves Into Google Business Model

As a Jotspot customer I am not at all excited by the portents around Jot's announcement that they had been acquired by Google for an undisclosed sum and that, for the moment, no new accounts could be created. From Jot's Home Page New users: We've closed off new account registrations [...]

By | 2009-02-07T23:49:10+00:00 October 31st, 2006|Startups|4 Comments

Carole Edman, HR Manager To Go

I have had the pleasure of meeting Carole Edman at a number of networking events and been impressed with professionalism and expertise. She started consulting in 1986 as Carole Edman & Associates, and has been offering the following services to small and mid-size companies: High quality interim, on-call, or part-time [...]

By | 2009-02-05T22:35:27+00:00 October 27th, 2006|Startups|0 Comments

Administrivia in Startups

I had lunch with Sylvia Nessan, a veteran of Synopsys, CoWare, and several high tech startups and she made an observation that I thought was worth writing down: the founding team, and CEO in particular, don't pay enough attention to how much time they waste on administrivia. Hiring an admin [...]

By | 2006-11-08T22:36:12+00:00 October 26th, 2006|Startups|3 Comments

Nancy Blachman’s Google Guide

I'm late to the party on GoogleGuide, based on who else has written about it, this blog entry was triggered by Nancy Blachman's upcoming talk, "What Google Can Do For Your Business," Tuesday, November 21, 2006 7:00 PM, at the IEEE-CNSV meeting at KeyPoint Credit Union, 2805 Bowers Ave., Santa Clara, CA. This [...]

By | 2006-11-08T22:14:11+00:00 October 24th, 2006|Events|1 Comment

Nusym De-cloaks 2

Some follow-ups to yesterday's post on Nusym Why de-cloak? Don't most stealth startups emerge? Yes, at least according to Google and EET. But a good Star Trek allusion (or is it Harry Potter?) always enriches a blog post and the Duke "invisibility cloak" demonstration announcement had recently gone out over the mojo wire, so [...]

By | 2015-01-15T14:48:48+00:00 October 22nd, 2006|EDA, Startups|2 Comments

Nusym De-cloaks

Nusym has been on my radar screen ever since Venk Shukla came to a SIPA dinner on April 26, 2006 and joined their advisory board. Venk has been associated with a number of successful EDA companies (e.g. Cadence, Ambit, Magma Design, and Emulation and Verification Engineering (EVE)), a charter member [...]

By | 2015-07-19T20:09:44+00:00 October 21st, 2006|EDA, Startups|7 Comments

Diane Greene’s Fireside Chat at TiE Oct 19

Diane Greene, VMware’s CEO, gave a fireside chat at TiE Silicon Valley tonight. It was outstanding. I had never heard her speak before. I was encouraged by two folks who knew her and she did not disappoint. She was the founding CEO of VMware, which was acquired by EMC in [...]

By | 2015-02-17T11:20:35+00:00 October 20th, 2006|Events|1 Comment