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Moe Arnaiz

Moe Arnaiz: Lessons Learned Bootstrapping eMOBUS and Weeldi

Moe Arnaiz is an outstanding entrepreneurial CEO; he shares two founder stories:  the successful sale of eMOBUS and how going through that process helped him navigate his new venture, Weeldi. As a serial entrepreneur, he has shown the ability to take his awareness of industry direction and craft it into a business vision.

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40 Tips for B2B Customer Development Interviews

This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product or service to a business.

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Primary Research Tools: Q&A With Jen Berkley Jackson

I recently did an in depth interview with Jen Berkley Jackson of The Insight Advantage on primary research tools. Jen works with companies to help them make sure that they understand their customers better than any competitor or potential competitor. Her firm performs primary research for clients, using a variety of tools to gather information

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Stiff by Mary Roach

Mary Roach offers a tour of the afterlife in Stiff. She answers the question what happens to our bodies after we die. She explores funeral homes, autopsies, medical training, medical research, crash testing, body armor testing, cremation, brain death, natural decomposition, and organ transplants among other topics. The book is meticulously researched. Roach visits all

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