Theodore Zeldin gave a series of six lectures on conversation that were collected in slim book called “Conversation: How Talk Can Change Our Lives.” I found it offered a number of insights on what is needed for a serious conversation. And since serious conversation is one of the primary tools for early market exploration and […]
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What seems natural, artificial, or supernatural is a function of familiarity. Nature is the background or context for innovation. The challenge is that we live in a world and culture formed by millennia of innovation so that some incredibly advanced technologies seem natural. The difference between technology and magic is not that one works more
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I have known Jennifer Berkley Jackson of The Insight Advantage for the better part of a decade. I met her at a Breakfast for Management Consultants and have stayed in touch ever since. She wrote a great blog post last year on “Win/Loss Analysis, Your Secret Weapon for Success” and we recently sat down to
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Q: I’m just about to get out of the building to validate hypotheses and start learning, but I have a problem with the business model canvas. I have been advised to develop detailed hypotheses before starting customer discovery. This is my startup and I have no idea how to fill in the business model canvas
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We are diligent in getting feedback on our consulting performance. Here are four questions we use to help us to improve our practice. We also solicit feedback after every talk, seminar, and workshop that offer. We read all of it, and try and make new mistakes on the next iteration. Four Questions We Use To
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If your prospect keep raising the same stupid objections and asking the same dumb questions it’s likely that your presentation is lacking or you are frequently talking to the wrong people. For new products, prospect objections are valuable data. Explore the implications and adjust your presentation and demo accordingly.
For New Products Prospect Objections Are Valuable Data Read More »
Building the wrong product is not a waste of time you learn about the market and technical feasibility. Right and wrong are both gray, not black or white. Customer development and technical development typically require a sequence of prototypes that are “less wrong” over time under they become good enough.
Q: Is Building The Wrong Product A Waste Of Time? Read More »
A link to the Valve Employee Handbook made it to front page of Hacker News recently and I can see why, it makes for very interesting reading.
Four Excerpts from the Valve Employee Handbook That Belong In Yours Read More »
This post on customer development interviews is one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews please sign up for a no cost no obligation office hours session and I will be happy to help you rehearse or de-brief. Here are my lessons learned from taking
Tips for B2B Customer Development Interviews Read More »
Want to read more? Here is a sitemap of additional SKMurphy content A Advisory Board Angel Funding Appreciative Inquiry B Bootstrappers Breakfast Blogging Business Cards Business Development Business Model Business Strategy Buy Process C Cohan’s Great Demo Compelling Demonstrations Consulting Customer Development Customer Support D Design Automation E Early Adopters Early Customers Early Market Early
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