Theresa Shafer

Engineering Your Sales Process Workshop on February 8, 2013

All companies, even those that take a lean approach, face these problems in B2B sales: You can’t get potential customers to call back They won’t make a decision They seem to like a ever-ending beta, but they will not buy Your deals stall This interactive workshop will help you learn from these problems by using […]

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Book Club: Lessons Learned Implementing “Great Demo!” Methodology

Live roundtable on lessons learned implementing the “Great Demo!” methodology Tue-Sep-4-2012 12:00 p.m. Pacific / 1:00 p.m. Mountain 2:00 p.m. Central / 3:00 p.m. Eastern 8:00 PM London / 9:00 PM Paris & Berlin Update Sept 6: “Recap and Audio from “Lessons Learned Implementing Great Demo! Methodology“ Great Demo!: How To Create And Execute Stunning

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Clients In The News

Below are projects we have help work on with our clients. Advisory board Sean Murphy Joins Fluxicon Advisory Board Good advice about customer verification GE Capital CEO, Cloud Computing Expert, and Customer Development Strategist Join eMOBUS Advisory Board San Jose Business Journal: Palo Alto’s Verdafero offers sustainability planning over the Web technews.am: Verdafero Profiled by

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5 Promotional Ideas I got from Startup Digest

Promotion often makes the difference between business success and failure. A recent email from Startup Digest gave me some great ideas. Develop checklists and top 10 lists. Tie your news story to recent events. Get in the email inbox. Celebrate the holidays with discount or special offer. Always include a list of upcoming events. Upcoming

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How To Run Experiments That Improve Your Business – On-Line Book Club June 20

Tomorrow, we complete our coverage of “The Innovator’s DNA”. We have a great panel who will share their tips and lessons learned running experiments that improved their products and business models. Michael Fern, CEO of Intigi, Inc. Edith Harbaugh, Product Manager at Tripit, Inc. Steve Hogan, Managing Partner at Tech-Rx, Inc. Sean Murphy, CEO at

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Great Demo! Demonstration Effectiveness Workshop

OVERALL OBJECTIVES Establish a framework, including skills and processes, to create and deliver improved software demonstrations to increase success in the sales and deployment of your organization’s offerings. Sub-objectives: Improve demonstration quality and effectiveness, by implementing a standard process and tools for demonstrations. Establish and communicate clear objectives for each demo. Increase probability of success

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Great Demo! Workshop on October 10 & 11, 2012

Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and channels. Bring a copy of your demo and be prepared to present it — we’ll help

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Book Club: Chapter 6 The Innovator’s DNA: Experimenting

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 6, recorded on June 20, 2012. Michael Fern and Edith Harbaugh join Steve Hogan and Sean Murphy to discuss lessons learned experimenting to foster innovation. Chapter 6: Discovery Skill #5 Experimenting The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M.

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Book Club: Chapter 5 – The Innovator’s DNA

Call-in Book Review recorded on May 16, 2012 Tristan Kromer, Steve Hogan and Sean Murphy discuss the book and specifically Chapter 5 on networking. Chapter 5: Discovery Skill #4 Networking The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams

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Structuring Business Relationships: Employees, Contractors, Alliances, Partners and Co-Owners

Relationships can be very instrumental in the success of a consulting practice. When building a practice, consultants need to build business relationships with a variety of potential partners. Understanding the power of these relationships — and establishing trust and confidence — is one of the keys to growing your business effectively. Sean Murphy is the

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Book Club: The Innovator’s DNA: Observing

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 4, recorded on April 25, 2012. Jeff Allison, former VP of Engineering at Cisco Systems joins us to discuss observing. Chapter 4: Discovery Skill #3 Observing The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The

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