Challenges in Analysing Market Structure and Competitive Landscape

Before you introduce a new product into an existing market you need to analyze the market structure and competitive landscape. This is a laundry list–not a prioritized list—of the set of challenges we currently wrestle with in helping clients monitor their external environment and craft strategies for new market creation [...]

Startups Where “We Are All In This Together” Learn Faster

"The ability to learn faster than competitors may be the only sustainable competitive advantage." Arie P. de Geus in "Planning as Learning" in HBR March-April 1988 In "Planning as Learning" Arie P. de Geus offers an interesting contrast between two bird species--titmouse and robin--based on an article by Jeff S. Wyles, [...]

By |2017-06-24T22:29:00-08:00February 20th, 2013|1 Idea Stage, 2 Open for Business Stage, skmurphy|3 Comments
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