Month: February 2013

Challenges in Analysing Market Structure and Competitive Landscape

Before you introduce a new product into an existing market you need to analyze the market structure and competitive landscape. This is a laundry list–not a prioritized list—of the set of challenges we currently wrestle with in helping clients monitor their external environment and craft strategies for new market creation and new product introduction into …

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Chris Kane: Great Demo’s Impact On The VendorRisk Sales Presentation

We reach out to past attendees of the Great Demo workshop and ask them how they have applied the principles and techniques covered and what the impact has been on their business. Chris Kane of VendorRisk attended a workshop in 2012 and sent us this detailed response. It is reproduced here with his permission. Great …

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