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Here are three sales pitches that never really work with some suggestions for how to improve them.
Before you introduce a new product into an existing market you need to analyze the market structure and competitive landscape. This is a laundry list–not a prioritized list—of the set of challenges we currently wrestle with in helping clients monitor their external environment and craft strategies for new market creation and new product introduction into …
An exploration of some of the implications of Arie P. de Geus insight that “The ability to learn faster than competitors may be the only sustainable competitive advantage.”
We reach out to past attendees of the Great Demo workshop and ask them how they have applied the principles and techniques covered and what the impact has been on their business. Ilya Semin, the founder of software startup Datanyze, attended a Great Demo workshop in 2012 and sent us this detailed response. It is reproduced …
We reach out to past attendees of the Great Demo workshop and ask them how they have applied the principles and techniques covered and what the impact has been on their business. Chris Kane of VendorRisk attended a workshop in 2012 and sent us this detailed response. It is reproduced here with his permission. Great …
“Good Fortune: Grandfather Dies, Father Dies, Son Dies.” Zen koan
It’s especially important to price based on your value to a particular customer’s situation when you bring unique expertise and insight to a problem. This post is based on a real engagement that started with the conversation in “Living In Anticipation With Schrodinger’s Leads.”
It can take a while to determine what to ask in an opening conversation and which leads constitute opportunities. You have to follow up.