Great Demo Slides
Thank you for attending the Great Demo workshop. Here is a full copy of the presentation: GreatDemoFull080308.zip [Zipped PowerPoint]
SKMurphy Hosts Great Demo! Seminar for Entrepreneurs
SKMurphy will host Peter Cohan’s Great Demo! Seminar for Entrepreneurs on Saturday March 8, 2008 in San Jose.
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10 Reasons to Write a Press Release
Here are 10 common reasons to issue a press release. Announce a strategic partnership or alliance Issuing a statement on a hot issue New client acquisition Holding a seminar or workshop Availability of white paper or article Company revenue, sales, or profit Announce new member of board of directors or board of advisors invitation for
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Semiconductor Executive Joins Semifore’s Advisory Board
Feb. 11, 2008 – Mountain View, CA USA: John McKenna has joined the Advisory Board of Semifore, As an advisor, Mr. McKenna will provide Semifore with strategic insight into the SOC semiconductor industry and provide direction for the company’s register address map platform. For more information, visit www.semifore.com. Mr. McKenna has worked in a variety
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Cohan’s Advanced Topics Workshop on March 8, 2008
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! In response to requests for assistance on demo delivery we have added an afternoon session to our March 8 Great Demos workshop. If this is your first exposure to the Great Demo come for the morning
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DEMOgod Winner Phreesia Praises Peter Cohan Training
SKMurphy, Inc., the Silicon Valley leader in customer development for serious bootstrapping entrepreneurs, will host Peter Cohan‘s Great Demo workshop on Saturday March 8. Cohan coached the latest winner of the DEMO Conference in Fall 2007: Phreesia improves the patient experience in medical office waiting rooms by automating patient check-in, generating comprehensive documentation, and allows
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SKMurphy goes to SDWest 2008
Join us at SDWest 2008 March 3-7, the conference offers with both business and technology tracks and has an interesting mix of sessions for software entrepreneurs. In addition to the technology oriented sessions you would expect, the conference has added a “Business of Software” track that should prove valuable to folks in–or planning to be
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Forming an Advisory Board
Some tips on forming an advisory board that assume you are currently bootstrapping and will be soliciting advice and feedback from a variety of sources: friends, former co-workers, other entrepreneurs, customers, and partners.
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Where Can I Find Speaking Engagements?
If your New Year’s Resolution is to speak more, here are suggestions for how to find speaking engagements.
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SaaS Roundtable: VARs in a SaaS World
In a SaaS world where tools are more integrated and customizable, are VARs going away? How do SaaS companies reach customers? How should we compensate sales people? As a sales person, how will I make money if I work for a SaaS company? At this roundtable discussion we will exchange tips and gotchas and provide
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Fostering Technology Adoption: Early Customers & Early Revenue
Software companies typically have to convince prospects to adopt new technologies based on their shared history, their service track record, and their ability to accurately predict and deliver real results that overcome the cost and friction of adopting new tools and methodologies. There are a number of lessons we draw on to help startups fostering
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On-line Tools for Startups
I am an small business owner. We are virtual team and use many on-line tools. These are ones that we actually pay for and use everyday: Calendar: WebEx, Central Desktop Contacts: WebEx, Central Desktop Design: Lucky Oliver for photos Logo Design: Logo Company, Logoworks Managing Money: Quickbooks Wiki, On-line Docs & Spreadsheets: Central Desktop Project
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Idea to Revenue on January 19, 2008
This event is Sold Out, No Walk-Ins accepted. Please sign up for waitlist we will be offering it again in 2008. Invest four hours now to save months later finding a path to revenue: most software startups fail after they have working functionality but before they find their market. You will leave this workshop with
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Looking for Innovation at a Trade Show
Three tips for attending a trade show and scoping out breakthrough innovations: Start on the perimeter and work you way in to the main floor. All the innovation is in the startups booths on the outside. Before the show spend some time checking out exhibitors’ websites. Especially if you are not familiar with the company
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3 Tips for Entrepreneurs Planning a Startup
How do you plan when you are in a small software startup? Big company methods are not a good fit. Here are three tips for planning a startup.
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I Have an Idea for a Software Product, How Do I Get Started?
productIf you have an idea for a software product, here are seven questions to help you develop and refine your idea.
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Getting Feedback on your Work
Getting feedback after engaging with a client or even after an introductory meeting with a prospect is important. A couple of survey tools that we use are iContact and Survey Monkey. They are easy to use and low cost. Survey Monkey has some nice templates. The survey tools are useful when you want to ask
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Free Small Business eNewsletter From IRS
e-News for Small Businesses is a free electronic mail service designed to provide tax information for small business owners and self-employed individuals. Subscribers receive information about important upcoming tax dates for SB/SE customers, what’s new for small businesses on the IRS Web site, reminders and tips to assist small businesses and self-employed taxpayers with tax
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Is Blogging Worthwhile?
Here is one question I get asked all the time: Is Blogging worthwhile way to promote your business or just a big, newfangled time suck? Our short answer is that you need a website for your business: one of the easiest ways to manage it and keep it up to date is to use a
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Social Networks for Running your Business
Here are the social networks I participate in. I find them a good source for practical advice for running my business. LinkedIn www.linkedin.com Intuit’s Jumpup www.jumpup.com Bank of America Small Business http://smallbusinessonlinecommunity.bankofamerica.com Bootstrappers Breakfast www.bootstrappersbreakfast.com Check me out, my screen name is tshafer.
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