Books

Entrepreneurial Innovation Comes More From Borrowing & Combining Than Invention

Books, Quotes, skmurphy / By /

I came across a good quote on innovation and invention in a  2004 article in Fortune Magazine by Harold Evans called “What Drives America’s Greatest Innovators“ (emphasis added) [The] defining characteristic of the innovator: a determination to bring a brainwave into the bustle of the marketplace. […] More innovations come from borrowing and combining than […]

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Seth Godin’s Book “The Dip” Save Your Money

Books, skmurphy / By /

There are some good insights in Seth Godin’s The Dip, his slim new volume devoted to excellence, perseverance, and organized abandonment. Seth Godin’s Book “The Dip” Save Your Money Godin doesn’t say “organized abandonment” which is a concept developed by Peter Drucker, but “quitting.” Godin offer’s three checks to perform before you quit and backs into

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Crossing the Chasm – Look for a Niche in a Lot of Pain

Books, Rules of Thumb / By /

Ev Rogers’ seminal book, “Diffusion of Innovation” describes how people adopt innovations, e.g. new technology. He assumed a normal distribution of risk aversion. Geoffrey Moore’s insight was the chasm:  the early majority is not influenced by early adopters, they want the comforts of an established market. Human nature is risk averse: most of us don’t like change. We

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12 Books For the Busy CEO Tonight (Mon Dec-11-2006) @ SDForum

Books, Events, Rules of Thumb, skmurphy / By /

12 Books For the Busy CEO: spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You might even identify one or two books that you haven’t read that will be worth your time over the Christmas holidays. I will cover twelve

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