Books

Seth Godin’s Book “The Dip” Save Your Money

There are some good insights in Seth Godin’s The Dip, his slim new volume devoted to excellence, perseverance, and organized abandonment. Seth Godin’s Book “The Dip” Save Your Money Godin doesn’t say “organized abandonment” which is a concept developed by Peter Drucker, but “quitting.” Godin offer’s three checks to perform before you quit and backs into […]

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12 Books For the Busy CEO Tonight (Mon Dec-11-2006) @ SDForum

12 Books For the Busy CEO: spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You might even identify one or two books that you haven’t read that will be worth your time over the Christmas holidays. I will cover twelve

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