Customer Development

Customer Development Requires a Willingness to Be Surprised

Customer Development Requires a Willingness to Be Surprised And by “surprised” I mean: able to admit that your assumptions are wrong open to new insights from prospects willing to change your plans for your product or your startup willing begin again with a better frame of reference Inspired by Bob Lewis’ “Holiday Card to the

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Spend Some Time On How To Disprove Your Hypotheses

There is a strong temptation for founders to prioritize their efforts on the basis of  “What is the simplest thing we could do here to prove this hypothesis about our product or our business?” It’s often more fruitful to consider what evidence would disprove your hypotheses and what is the simplest thing you could do to

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Gabriel Weinberg Interviews Me For His Traction Book

Gabriel Weinberg is a serial entrepreneur (latest startup: DuckDuckGo), a Hacker Angel, insightful blogger, and frequent contributor to Hacker News. He is writing a book on how startups get traction and interviewing folks like Patrick McKenzie to collect lessons learned from a variety of perspectives. I was delighted when he approached me to take part

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