Rules of Thumb

8 Tips for Evaluating Funding Alternatives

Many entrepreneurs planning their first software startup get stuck on funding and ownership issues. Here are some simple rules of thumb that may help you reframe an issue: Revenue, especially break even revenue, is never dilutive of your ownership. The right co-founders, while dilutive, substantially increase your chances of success: they give you a smaller

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The Limits of “I Will Know It When I See It”

Both engineering and entrepreneurship alternate exploration and verification cycles to develop a solution that satisfies a customer’s need. Both of these rely on the scientific method of “observation, hypothesis formation, prediction, and experimentation” to develop and validate testable theories, engineering solutions, and profitable products. Both require that a new configuration or an opportunity be recognized

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