Rules of Thumb

Express ROI In Terms Your Prospect Will Understand

Peter Cohan makes the following points in his Great Demo! Seminar C level execs think in terms of dollars (budget) Managers think in terms of people and full time equivalents (FTE). Individual contributors think in terms of time spent vs. time saved So it pays to express the benefits of your application accordingly. There may

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Paul Graham’s Six Principles for Making New Things

This article compares Paul Graham’s “Six Principles for Making New Things” with Bob Bemer’s “Do Something Small But Useful Now”,  Gary Hamel’s Innovation Hacker, and Peter Drucker’s list of seven places to search systematically for opportunities.

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Three Phrases Prospects Should Not Find On Your Website

Please Come Back Soon accompanied by a promise of more information shortly. If you do, don’t put a date next to it because when that date is three months old prospects get a “lost dial tone” sensation, they are not sure your firm is still active. Variations that are equally annoying: Please check back soon

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