Rules of Thumb

Tom DeMarco on Leadership, Trust, and Training

I re-read Tom DeMarco‘s “Slack” over the Thanksgiving break and came away with a couple of good ideas worth sharing. Slack: Speed Difference Between Prudent and Breakneck Tom DeMarco offers the following definition of slack in the second to last chapter “Working at Breakneck Speed” Back in the time of sailing ships, going anywhere by ship […]

Tom DeMarco on Leadership, Trust, and Training Read More »

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets Q: We are preparing to enter a B2B  market where the potential buyers are high-value but relatively few in number and close-knit. I am concerned that they will have a low tolerance for a minimum viable product (MVP) approach; much less pre-MVP research that misses the

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets Read More »

Lisa Solomon: Effective Meetings Choose One of Reaching Understanding, Generating Options, or Making Decisions

Lisa Solomon says that an effective meeting can do one–and only one–of 3 things: build a common understanding, generate option, or make decisions. In this talk on “Designing Time: Make Meaning” she elaborates on this and challenges the person calling the meeting to work backward from the end of the meeting and define: what has

Lisa Solomon: Effective Meetings Choose One of Reaching Understanding, Generating Options, or Making Decisions Read More »

Mark Stiving: Three Pricing Principles I Confirmed In Las Vegas

Mark Stiving is a serial entrepreneur and a pricing expert. In this video he tells the story of being mistaken for a lost lamb by a shepherdess in Las Vegas after being screwed by a cab driver. He uses her business model to illustrate three important pricing principles: Know Your Value Segment Your Market Offer

Mark Stiving: Three Pricing Principles I Confirmed In Las Vegas Read More »

Scroll to Top