Rules of Thumb

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets Q: We are preparing to enter a B2B  market where the potential buyers are high-value but relatively few in number and close-knit. I am concerned that they will have a low tolerance for a minimum viable product (MVP) approach; much less pre-MVP research that misses the

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets Read More »

Lisa Solomon: Effective Meetings Choose One of Reaching Understanding, Generating Options, or Making Decisions

Lisa Solomon says that an effective meeting can do one–and only one–of 3 things: build a common understanding, generate option, or make decisions. In this talk on “Designing Time: Make Meaning” she elaborates on this and challenges the person calling the meeting to work backward from the end of the meeting and define: what has

Lisa Solomon: Effective Meetings Choose One of Reaching Understanding, Generating Options, or Making Decisions Read More »

Mark Stiving: Three Pricing Principles I Confirmed In Las Vegas

Mark Stiving is a serial entrepreneur and a pricing expert. In this video he tells the story of being mistaken for a lost lamb by a shepherdess in Las Vegas after being screwed by a cab driver. He uses her business model to illustrate three important pricing principles: Know Your Value Segment Your Market Offer

Mark Stiving: Three Pricing Principles I Confirmed In Las Vegas Read More »

Scroll to Top